Often we come across the term “Franchising”. “Mr. Mehta Dutta is Franchising this brand. He is a Franchiser.” What does this word mean? It is a marketing concept that is taken in by an individual or any organization as a plan to expand his business. It’s a type of … [Read more...]
5 Ways To Successfully Promote Your Business Using Social Media
Over the past few years, social media has grown significantly and become essential for business marketing purposes. Marketing via social media has changed the way we have to think about marketing strategy as it is no longer a one-way conversation. Customers and businesses now … [Read more...]
Boosting Your Online Store Sales In The Lead-Up To Christmas
It’s no secret that online stores have benefitted from the coronavirus pandemic. More than 58% of shoppers said they would shop online during the recent Black Friday sales, but the actual figures could be much higher than that once they fully emerge. But despite this boost, … [Read more...]
Modes Of Integrated Marketing Communications To Capture Target Market
Integrated Marketing Communication (IMC) is applying brand messaging consistently on traditional and other non-traditional channels of marketing. It allows potential customers and clients to interact with your company and brand through the channel they prefer. The knowledge and … [Read more...]
Instagram Marketing 101 for Newbies
Instagram has made a name for itself as one of the most effective platforms for marketing today, hence many people buy Instagram followers and likes. It was originally a hub for photo sharing. However, Instagram morphed into a full-fledged platform that businesses and … [Read more...]
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