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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Digital transformation – what exactly is it transforming?

March 26, 2021 by BPM Team

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Many people think that digital transformation is simply the introduction of new technologies in an existing organization: it is enough to develop sites, chat bots, applications and connect social networks to be considered a digital company or, say, a government structure. In … [Read more...]

Important Things You Need to Know About Digital Signage

March 18, 2021 by BPM Team

Colorful billboards during night time

Today's world is digital, and consumers swear by its convenience. Therefore, any business that wants to be successful must embrace this trend. One way to help your business transition to digital is to adopt the use of digital signage. The benefits are so numerous that one … [Read more...]

Some Digital Marketing Trends You Might Have Missed

February 15, 2021 by BPM Team

Turned on black and gray laptop

Do you own a digital marketing agency? Or maybe you have been working on an ecommerce project with the intent to create a source of income and not worry about your financial situation? Keeping up with the latest online marketing trends is one of the best ways to prevent your … [Read more...]

Smart Marketing Tips for Every Brand

November 21, 2020 by Kevin Adams

Intelligent digital monitor interactive signage - digital signage display

Running a successful brand takes more than producing quality products. It involves marketing and this involves investing in platforms and activities that will easily reach out to target consumers without spending too much. When planning business and marketing strategies, it is … [Read more...]

The Acceleration of Digital Adoption & The Connection to Consumer Insights

November 20, 2020 by BPM Team

person hand using smartphone icon web

There has been a rapid increase in the use of technology in recent times. Moreover, there is a massive acceleration of digital adoption, with Covid-19 hitting the globe. The pandemic implications have made people form new digital habits, be it in the area of work, education, … [Read more...]

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