Running a successful brand takes more than producing quality products. It involves marketing and this involves investing in platforms and activities that will easily reach out to target consumers without spending too much. When planning business and marketing strategies, it is … [Read more...]
The Acceleration of Digital Adoption & The Connection to Consumer Insights
There has been a rapid increase in the use of technology in recent times. Moreover, there is a massive acceleration of digital adoption, with Covid-19 hitting the globe. The pandemic implications have made people form new digital habits, be it in the area of work, education, … [Read more...]
The Future of Cash in Business
Is cash dead? Many have been predicting this for some time now. Even though online shopping is ever increasing, the disappearance of cash is still some way off, if it will ever happen. So, let's take a closer look at the future of money in the business. What is Cash? What … [Read more...]
7 Digital Currencies that Can Get Your Business through Covid-19
The novel coronavirus pandemic has drastically changed how people have lived and survived in the past eight months. Infecting more than 37 million people so far, and killing almost 1.1 million worldwide, COVID-19 is a problem that may not go away any time soon. Vaccine … [Read more...]
Pros and Cons of Digital Meetings
Technology has made a lot of things possible, with businesses now able to operate virtually and offer their employees work from home opportunities. At the centre of it all are virtual meetings that allow businesses to connect with their employees, investors, and other third … [Read more...]
