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Do you own a digital marketing agency? Or maybe you have been working on an ecommerce project with the intent to create a source of income and not worry about your financial situation?
Keeping up with the latest online marketing trends is one of the best ways to prevent your project from falling behind the competition. If you are not up to date, other brands will take the customers away from you.
So what have been the most recent digital marketing trends? The list below covers some of the most popular ones that you might have missed.
Trend #1 – Importance of Customer Reviews
If someone were to choose between buying a product with multiple reviews and a product that has no reviews, it should be clear what the winner would be.
Besides recommendations from friends or family, shoppers decide whether to buy something or not depending on what previous customers are saying about the goods or services.
Online stores should have a clear system that allows people to share their reviews directly on the website. Or, as an alternative, owners of these websites should use a tool like an Opinew Shopify Reviews App that imports reviews directly from the most popular platforms.
The important thing is to provide potential customers with genuine feedback from past purchasers and give them an incentive to spend money on your brand.
Trend #2 – Information That Customers Receive via Emails
Email marketing might not be that effective anymore, but a business should still do its best to send relevant information to website users. Also, taking advantage of a spam checker would make fewer emails end up in the recipient’s spam folder.
So what should you do with the emails if not send direct offers to promote goods or services? Well, for one thing, you can send reminders to people who have not visited your online store for a while. Dropping a discount coupon or a one-time free shipping code is a good incentive.
Many online stores also use emails to tell customers about products in shopping carts. Cart abandonment is a common problem, and email reminders are one of the most effective ways to fight this issue.
Trend #3 – Green Policies
Green policies can do wonders for brands that want recognition and more customers. Policies that support the environment could be the difference-maker between establishing yourself as a niche’s authority or falling behind.
Think about what you can implement as far as green policies go. Maybe your current shipping method is not environment-friendly? Using recyclable packaging could be a good idea.
It is also worth pointing out that you can also donate to charities that aim to preserve our planet. If it is difficult to make changes from your end, directly support those who can.
Trend #4 – Collaborations With Micro-Influencers
Influencer marketing is a popular form of establishing your brand. People are usually eager to check or even purchase products that were promoted by an influencer they follow.
However, the problem with some influencers is that they ask too much for cooperation. That is why you should avoid working with A-tier celebrities and instead shift your focus toward micro-influencers.
At first glance, you may not be that eager to bother with micro-influencers because they do not have many followers. However, it is the opposite. The low amount of followers increases the overall engagement rate.
Moreover, micro-influencers are cheaper because they are not top celebrities with hundreds of thousands of followers. Overall, you are better off collaborating with a few micro-influencers, particularly in the long run.
Trend #5 – Emphasis on Brand Awareness
Brand awareness is meant to spread the word about your business. Instead of putting all the resources into driving website traffic and increasing sales, think about ways to reach wider audiences.
A sustainable business needs to expand, particularly if it is in a competitive niche. Focus on attending live events and talking about your brand, improve customer support services to ensure the best quality you can provide, and seek new marketing channels. Doing these things is a good way to start a solid brand awareness campaign.
Trend #6 – Growth of Voice Search
More and more online stores are optimizing websites for voice search. If someone sees a product on the internet and wants to order it using voice commands, they should have this available.
Besides regular customers, you also need to think about people with disabilities. Those who can use the internet only with voice commands depend on online shops that make it possible to order goods and services via voice.
The technology is still relatively new, but it seems like it is only a matter of time before most online stores have adopted voice search features. Do not let your competitors be the first to implement voice search and leave you behind.
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