Many people think that digital transformation is simply the introduction of new technologies in an existing organization: it is enough to develop sites, chat bots, applications and connect social networks to be considered a digital company or, say, a government structure. In fact, digital transformation is not only about investing in new technologies (artificial intelligence, blockchain, data analysis and the Internet of Things) but also about a profound transformation of products and services, organization structure, development strategies, customer relations and corporate culture. In other words, it is a revolutionary transformation of the organizational model.
Is digital transformation just about business?
Digital transformation applies to any area. For example, active digitalization is taking place in healthcare. “Cloud” solutions for storing Big Data (test results, images), telemedicine, devices for remote monitoring of patients’ condition and mobile applications for finding a doctor are changing the approach to treatment.
Digital transformation services are also taking place in education. Now almost every modern school has interactive whiteboards, schoolchildren have electronic diaries, and teachers actively use social networks to stay in touch with students and advise on homework. True, the digital transformation of education is not limited to replacing the notebook with a computer. Technology makes it possible to apply methods that cannot be realized with conventional contact learning. For example, students must create audio and video content, do joint projects. That is, IT is beginning to act as an important tool for thinking.
Digital transformation services is also taking place in agriculture, construction, public administration and many other areas.
Why digital transformation if the company is doing well?
The demand for digital technologies for business in the market is growing every day. Now clients expect that any of their wishes – even unusual ones – will be fulfilled as quickly and accurately as possible. It is breakthrough technologies that help solve these problems. Businesses that fail to adapt to the demands of the digital consumer are more likely to go bankrupt and cease to exist. They will be destroyed by new high-tech companies as consumers gain access to more advanced services.
Companies often spend huge sums of money to maintain legacy technologies that have not been profitable for a long time and do not meet the requirements of the digital market. Keeping outdated technology in working order is too expensive, upgrading is even more expensive. In addition, more than one person is required to service them. It is much easier to spend money on the latest technology and expand your customer pool than to go broke slowly trying to maintain an unprofitable business.
Do you need to build a digital business from scratch?
A digital business can be built from scratch, or an existing one can be changed. On the one hand, starting transformation services from scratch requires technological expertise of https://djangostars.com/ and involves a certain amount of risk: there are often no ready-made solutions, and it is difficult to make predictions. On the other hand, the digital transformation of an existing enterprise sometimes requires the complete destruction of the existing business model. So the entrepreneur must assess the scale of potential risks himself.
How is digitalization of business processes usually carried out?
Digital transformation must start at the top level: not only the Chief Technology Officer but also the CEO is responsible for developing the digital strategy. If the leader does not have digital skills, it is necessary to hire a new one – and preferably from a more “digitalized” industry. There should be at least five high-level technical experts on the team, and an experience designer is a customer experience design specialist.
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