As a small business owner, one of the challenges you face is creating a strategy that encourages customers to do business with you. Once you’ve figured that out, there’s still another challenge to tackle—knowing how to keep those customers coming back. Building loyal customers … [Read more...]
Improving Sales with the Right B2B Customer Loyalty Program
A lot of folks understand loyalty programs for B2C businesses. Many do not, however, understand that this type of program is also very important to B2B businesses. Usually, the thinking is that corporate clients are objective with their decision making and will do business with … [Read more...]
How to Form a Deeper Connection with Your Customers
Your business won't survive without happy, satisfied customers. How do you turn a one-time transaction into a customer for life? Here are five ways you can create a deeper connection with your customers. Make Them Feel Special Customers don't want to be just a number. They … [Read more...]
How to Make Your Family Business the Top Local Pick
If you run a small family business, then you may be wondering how you can become a top pick among your local community. The key to success when it comes to small businesses is retaining customers instead of acquiring them (although this is helpful too!) so that you become a key … [Read more...]
How to Build Customer Loyalty as a New Business
As a new business, your customer base won’t be large to begin with - don’t be disheartened by this. A highly engaged customer base is the priority, no matter the numbers. Before the days of GDPR, businesses were holding thousands of unengaged customers on their databases. The way … [Read more...]
