Small business owners know that being a small brand in a larger industry can be challenging. It can feel intimidating to compete with brands that have unlimited resources and budgets. These tips can help your small business stand out among a larger crowd. Price … [Read more...]
The Power of Brand Loyalty
Any ambitious business will seek to acquire, maintain or increase market share. Human beings are generally creatures of habit, so we buy a particular brand of toothpaste, develop certain eating habits and observe specific belief systems normally because we were exposed to that … [Read more...]
Branding a Small Business: 14 Online and Offline Strategies to Build Trust and Authority
Starting your small business is an exciting but nerve-wracking time in your life. You want to showcase your professionalism and experience, yet you are not quite sure how to get these traits to come across to your customers. The strategies you use to prove your authority in your … [Read more...]
Digital Trends and Technologies Transforming CX in Banking and Finance
The financial services sector is in for a challenge. By 2020, it’s estimated that digital natives will make up half of the world’s population. These digital natives will not just comprise the new workforce; they will also define the new breed of customers for financial services … [Read more...]
Who Owns Customer Experience (CX)?
Customer experience is the new frontier –– while this concept has been shopped around for a few years, it captured business minds in 2017. Influencers and marketing blogs alike are all over this topic, giving tips on how to enhance Customer Experience and theories on how CX … [Read more...]
