Have you heard the terms 'think outside the box' 'develop a new narrative' 'create a paradigm shift' 'blue sky thinking or 'assess all available options'? You've probably heard them or similar ones relating to the need to be innovative as you increase your market share within … [Read more...]
7 Building Blocks for Web and Print Content
You have a brand new business, you are re-launching, or you need to publicise a new product, special event or major landmark. So you’ll need two things: a vehicle to take your message to the world; and the message itself. Choice of vehicle is fairly simple. Who doesn’t have a … [Read more...]
The Power of Collaboration
The start of a new year is typically the time when the word - resolutions - gets overused. Personal resolutions, New Year resolutions, resolutions to get fit, go on the exotic holiday, purchase the desired car; improve the bottom line of your business. Now is as good a time as … [Read more...]
5 Key Aspects of Communicating Body Language in Business
Body language is a critical component of how we communicate and interpret communication by others. However, much of what we do is unconscious. And, according to an article published by Forbes, our unconscious mind and “gut” are better at reading body language than our … [Read more...]
4 Must-Follow Marketing Principles
This article contains affiliate links. For more info, see disclosure. Marketing is an essential part of business success. Proper marketing strategies will help you reach out to your target audience. You can encourage them to support your business and increase your … [Read more...]
