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Are you planning to make an investment in an explanatory video this year for better marketing results? We all know that business videos can explain your products and services in 60 – 90 seconds. Explanatory business videos are considered to be one of the best ways of engaging your clients and customers, making them familiar with their business. The hardest thing is to get things right. Since explanatory business videos are something that may turn out to be a smack dab for your homepage and the very first thing to your visitor’s experience it is essential to nail it the very first time. Given below are some of the major tips for creating explanatory business videos for a better year.
The script for your business video:
The first thing for your business video is that it should be well written, as it is the foundation of your business video. The script is something that needs to sound professional enough or else the entire thing would turn out to be a flop turning out to be short. The script here is exactly what you would need your marketing audience to know in a shorter period of time grabbing their attention. Just like the newspapers are written at the third grade reading level, in the same way the script must be written that the ones who are watching it understands it. Visuals are the second most important thing when it comes to enterprise business videos, as it helps to reinforce what the audience has been hearing and would make them remember the message told throughout the business video.
Understanding who your market audience is and what are their needs:
Before you begin to write the script or have the camera rolling, you need do think about who your marketing audience is and what are their needs. Through the business video your business objectives would help them segment their marketing audience. Say for example if your motive here is too help you segment your marketing audience and drive awareness, your marketing audience would then here be quite different and much larger than say individuals who are already on your website and need a little nudging dropping products into the cart.
Using a professional voice for your business video:
Nothing can ruin your business video unless and until it turns out to be a poor audio. We have all heard and come across videos that are crackly voice over seemingly recorded on a talk boy. Sometimes the quality would seem to be fine but the voice just does not turn out to be the way it has to be. In either of the ways investing in a professional talent is a must and there are plenty of options out there that would help you come out with one of the best business video.
Length for your business video:
Desktop users generally tend to watch the business videos for less than 3 minutes and not more. Mobile users may be would turn out to stick for a longer period of time, followed by the tablet users who have an attention span of more than 5 minutes. Business videos are generally considered to be a hook or a gate way to the next step, but remember not the whole story. You would here have just 10 seconds to grab the attention of your marketing audience, followed by max three minutes of their time. So have your point being brought across but keep it short and simple.
So thinking about invigorating your business videos with some snazzy and new explanatory business videos then these were some of the major tips you could follow. What other strategies would you like to add to the article above? Do leave your thoughts and comments below.
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Claudia Metura is an expert in the IT industry with over 12 years of experience. She has collaborated with various companies to work on improving Enterprise Online Video Platform