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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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How to start writing scripts? What processes are involved in scriptwriting?

November 17, 2022 by BPM Team

Woman working on laptop

You've decided to start making videos, and now you want to write your first script. But how do you get started? The process of creating a script can seem daunting at first, but once you know what goes into it and what resources are available to help you through the writing … [Read more...]

How Creative Analytics Takes Video Production to the Next Level

October 12, 2022 by BPM Team

Man in white polo shirt standing in front of black video camera

Creative analytics is the process of analyzing data to understand how people interact with content. This information can improve the effectiveness of marketing campaigns, increase engagement, and help video production professionals create better content. Creative analytics … [Read more...]

How To Get The Most From Your Video Content Marketing

August 17, 2022 by Sandra Hinshelwood

tell your story- text title on film slate

Video content marketing effectively communicates with your audience, especially because there are different platforms on which you can communicate. However, video content marketing requires planning and a sound strategy so you don't market your content haphazardly, which is … [Read more...]

2022 Video Marketing Tactics

June 21, 2022 by BPM Team

Beauty blogger filming a video

Video marketing has grown to become the most significant marketing trend in the world. Do you need to put the word out that your business is better than your competitors? There's no better way of doing it than video marketing.  Statistics suggest video marketing is the … [Read more...]

7 Types of Explainer Videos for Small Business Owners (with Examples)

May 24, 2022 by BPM Team

Vlogger recording computer repair on camera for vlog

When it comes to marketing, video is king. A well-made explainer video can communicate a complex concept quickly and effectively, and can help increase sales for your business. In this blog post, we will discuss seven types of explainer videos that you can use to market your … [Read more...]

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