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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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7 Ways to Discover Your Customer’s’ Pain Points

October 29, 2017 by Victoria Howes

Tired asian man with eye pain holding glasses in hand

As a business, it is essential that customer pain points are known, so they can be addressed, or in economic terms, supplied. But, if your customers have pain points and you are unaware of them, addressing them becomes impossible and they will seek supplies from a more responsive … [Read more...]

10 Reasons Your Business Must Have Live Chat On Your Site

October 20, 2017 by BPM Team

10 Reasons Your Business Must Have Live Chat On Your Site

Chat apps are everywhere these days. People communicate by text message, WhatsApp, Facebook Messenger, iMessage, Telegram, and dozens of other similar ways. Whereas once everyone communicated through phone calls, now we communicate by typing into our smartphones. Yet … [Read more...]

6 Costly Lead Management Mistakes Derailing Your Sales Efforts

October 17, 2017 by Brooke Harper

6 Costly Lead Management Mistakes Derailing Your Sales Efforts

How the lead management process is handled influences how sales are made — or even if they are made. An established process should not only increase the company’s bottom line but also produce the most appropriate solutions for a customer’s needs. Without effective lead … [Read more...]

Take Full Control of Your Business Phone System

September 19, 2017 by Brooke Harper

Digital telephone and switch

In order to reach a  93% chance of converting a lead, it takes an agent about 6 attempts; meanwhile, 10 to 15 are the number of 2-minute calls one has to make within the span of an hour; and, on an average, a sales agent needs to keep in touch with a clientele … [Read more...]

3 Crucial Differences in Marketing B2B versus B2C

September 7, 2017 by BPM Team

someone handing a hot drink to ciustomer at drive through take away

In order to advertise your business properly, you need to be hyper-aware of your customer. Marketing to other businesses and marketing to consumers require different approaches. While there may be some crossover for businesses that sell to both markets, those companies still need … [Read more...]

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