B2B buyers remain overwhelmed with choices, features, benefits, information, data, and metrics. The typical RFP process involves dozens of potential vendors and many questions – more information than any buyer could evaluate. Even B2B Buyers make final decisions by relying on … [Read more...]
How to Screen Resumes as a Small Business Owner
How to Screen Resumes as a Small Business Owner A small business owner might not have a fleet of HR executives working for them to screen all the applications that a job opening might receive. Neither would they have resources like the Applicant Tracking System to take off … [Read more...]
How to Bolster Your Business Offering
At its core, the coronavirus is a human tragedy and one that has now cost more than 380,000 lives across the globe. However, it would be naïve to overlook the economic impact of the virus, particularly following the recent restrictions rolled out throughout the UK. With all … [Read more...]
4 Classic Ways to Improve Your Brand Strategy This 2020
In a fast-paced world, many marketers would argue that keeping up with the shifting demands of their market is always the right thing to do. But for marketers that do brand strategy in Melbourne, when a brand has a product identity that works, they must stick to it rather than … [Read more...]
Business is Like Warfare: Plan, Execute and Review
Business is often compared to warfare and this may explain the popularity of Sun Tzu’s ‘The Art of War’ on the reading list of the average student pursuing a master’s in business administration. Not only MBA students but business executives, persons interested in personal … [Read more...]
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