In a fast-paced world, many marketers would argue that keeping up with the shifting demands of their market is always the right thing to do. But for marketers that do brand strategy in Melbourne, when a brand has a product identity that works, they must stick to it rather than … [Read more...]
Packaging Design Can Help to Recover a Product Failure!
Are you feeling like your competitors are doing better with their packaging design than your brand? Do you feel like your brand is stale and outdated? That's because when you have introduced your packaging design, it was a different era and today after decades later the … [Read more...]
Crafting a Brand Identity – Pillars for Success
No matter what industry your business is in, there are a few key elements that you will need to tap into to increase your chances of success – your vision, the right team, and a solid brand identity. The words brand, branding, and brand identity are often thrown around and … [Read more...]
5 Benefits of Custom Designed T-shirts for Your Business
Custom t-shirts play an important role in any kind of business and are a popular item for marketing your business. It is safe to say that they are effective in marketing. This is true especially that these are Personalised clothing that you can get designed as per your … [Read more...]
8 Ways to Use a Mascot for Effective Branding
Mascots can serve as great ambassadors for a company or product. They can even make companies go viral, but only if you know how to utilise them in the right way. Mascots have been used in varying degrees in a whole host of different character costumes, from humans and objects … [Read more...]
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