Signage is such a ubiquitous part of our world that we scarcely ever consciously notice it, but it plays a vitally important role in the ecosystem of business - and a company without signage might be missing important opportunities for branding, customer acquisition, and more. … [Read more...]
Your Business In the Eyes Of The World: Understanding Corporate Identity and What it Entails
Photo by Nick Adams on Unsplash When you’ve dedicated months or years into building a business, you want the world to know about it right? The only way you can set your business apart from the rest is with a strong and recognizable identity. Even an individual … [Read more...]
The Packaging of Cosmetics: How Important is it for a Business?
The packaging of a product plays a major role in how well the product would be accepted by the consumers. This would, in turn, add to the growth and success of a business. When it comes to buying cosmetics people want to be sure of its quality before deciding to purchase a … [Read more...]
What Volvo Can Teach Us About Rebranding
For over 72 years, Swedish car manufacturer Volvo had been the epitome of Scandinavian practicality. Way back in 1920s, founders Gustaf Larson and Assar Gabrielsson sat down to design a line of vehicles that would be able to cope with the country’s tough winter climate, terrible … [Read more...]
Overlooked Marketing and Branding Strategies for Small Businesses
Marketing your small business may seem like something to take in your stride. However, you may be overlooking some of the most important and effective strategies to promote your brand. Think outside the normal go-to strategies and you could make a big difference. Make some small … [Read more...]
