In recent years, a lot of focus has been placed on what is known as "feminine brand design," which refers to developing a brand with female customers in mind. In this post, a seasoned designer offers her expert opinion on how to build a feminine brand from a marketing … [Read more...]
How to Create a Killer Logo – Infographic
A logo is a crucial part of a company’s identity. It tells a story of the brand's culture, behaviour, and values and importantly, it allows potential customers to identify with the brand. Having a distinctive logo can leave a lasting impression on potential customers and can help … [Read more...]
6 Creative Ways To Improve Your Brand Awareness
Building brand awareness is an essential part of your business. After all, even if two products are in the market with the same price but different brands, you will likely take the one from the brand you recognize. However, establishing brand awareness can be challenging. … [Read more...]
Proven Strategies to Improve Brand Awareness
A great product or service can be completely wasted if no one knows. Therefore, if you want to increase your brand’s awareness and visibility, then you need to implement an effective brand awareness strategy. There are many different strategies, but some of the most effective … [Read more...]
The Strength of Storytelling: 7 Ways to Articulate Your Story and Make Your Personal Brand Stand Out from the Noise
Competition is hotter than ever for brands. Everyone is fighting to stand out and capture their audience's attention, but how? Storytelling is what separates the "good" from the "great." Brands with compelling stories are the ones that last. Though humans have … [Read more...]
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