Integrated Marketing Communication (IMC) is applying brand messaging consistently on traditional and other non-traditional channels of marketing. It allows potential customers and clients to interact with your company and brand through the channel they prefer. The knowledge and … [Read more...]
Using a boutique PR agency: personalized public relations services at competitive prices
A boutique PR agency can be a small or medium-sized business that offers public relations services to other companies. They are different from marketing and advertising agencies as their primary focus is to help their clients reach their target audience through … [Read more...]
How Can Small Businesses Build Brand Identity
The most important thing for a small business in this cutthroat world is to build an identity. There are so many delicate elements interlinked with small companies that making sure that their brand reaches out to people can be tricky. Undoubtedly, all industry giants began as … [Read more...]
Should Startups Invest in Promotional Products as a Marketing Tactic?
To put it simply, yes, Custom promotional products are a great way to create brand recognition and are one of the few ways you can engage with your customers over the long term. However, startups are often strapped for cash, and marketing usually takes the back seat. The … [Read more...]
Before You Forget, Is Your Business Safe From Big Brand Awareness Issues?
"A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook In understanding brand awareness, everyone knows that a company is at its peak when customers use a brand name rather than the actual noun. For example, instead … [Read more...]
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