• Home
  • Blog
    • Resources
    • Business Partner Magazine Archive
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

Using a boutique PR agency: personalized public relations services at competitive prices

September 30, 2020 by BPM Team

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
woman talking on samrtphone while using laptop

A boutique PR agency can be a small or medium-sized business that offers public relations services to other companies. They are different from marketing and advertising agencies as their primary focus is to help their clients reach their target audience through appropriate media coverage. They help companies with the following:

  • Improving the public’s opinion on the company
  • Advising on the most effective use of media coverage to expand their client base
  • Boosting brand awareness by reaching new target audiences on various platforms

Services offered by a boutique PR agency

A boutique PR agency provides the following services:

  • Media training: They help companies identify their spokespeople and coach them to do media interviews successfully by focusing on the company’s key messages. 
  • Media kit and newsroom: They prepare media kits for the company, including FAQs, logos, and other media resources.
  • Media monitoring: They monitor the media to identify negative news articles and social media posts to help the company to mitigate negative publicity before it can have a negative long-term impact on the company’s reputation. 
  • Advertising campaign creation: Companies hire boutique PR agencies to create advertising to enhance the reputation of the company. They do this by building advertising campaigns and doing press releases that target influencers, newspapers, and magazines. Many boutique PR agencies also create social media campaigns for companies.
  • Crisis management services: This service involves the agency helping companies to handle controversies that could impact the public’s confidence in a company. 

Fees

Boutique PR agencies charge a fee for their services. Their fees depend on the agency’s size, expertise, and the types of services they provide.

Reasons to use a boutique PR agency and not a large PR agency

There are several reasons for using a boutique PR agency instead of a large PR agency:

  • Boutique PR agencies are usually smaller businesses, and they can help develop a customized strategy for companies to meet their individual public relations goals instead of using a standardized approach. 
  • Smaller PR agencies Poland provide hands-on service and work so closely with companies that they become an extension of the company’s staff. 
  • Using a boutique PR agency gives companies direct access to senior public relations staff. 
  • Boutique PR agencies offer similar services to larger agencies, but often at a more reasonable and competitive price. 
  • A boutique PR agency can help with industry-appropriate contacts and resources, which are essential for public relations activities. Boutique PR agencies often have closer relationships with their contacts, which can benefit companies and brands that use their services. 

You may also like: Getting Visible – The Importance of the Personal

Image source: Pexels.com

Filed Under: Brand, Marketing Tagged With: advertising, brand awareness, Marketing, PR, Social Media

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • Economypair.com Review: Exploring crypto as a viable trading option
  • 7 Reasons Transparency Is Key for Small Businesses
  • How To Increase The Efficiency Of Your Small Business?
  • Seastock24.com Review: 4 things to check before putting your money
  • What’s in Store for Field Service Management Software in 2023

Categories

Archives

Digital Marketing Agency

ReachMore Banner

Tags

Accounting apps bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal services legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

Disclosure

We earn commissions if you shop through the links on this page.

Digital Marketing Agency

ReachMore Banner

Business Partner Magazine

Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

Have a look around the site to discover a wealth of business-focused content.

Here’s to your business success!

Copyright © 2023 - Business Partner Magazine·