Marketing, motivation and mindset – three essential components of the cutthroat corporate world. Being fuelled with motivation helps achieve a positive mindset. While a solid marketing strategy can help nurture company growth, which also has a knock-on effect in firing motivation and an optimistic mindset. Yes, it’s safe to say that marketing, motivation and mindset are three ‘Ms’ every business can’t afford to ignore. CMS Vocational Training, specialists in offering government funded and commercial training programmes for young people and adults across Yorkshire, looks at why every business needs to work on marketing, motivation and mindset and how to effectively achieve them.
A sound marketing strategy enables a business to set tangible goals, measure progress and ultimately remain competitive. Failing to market can result in a business losing out to competitors, which can mean the demise of a company.
As the Business Chronicle writes:
“The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing.”
Successful marketing gives a business greater publicity and generates higher levels of brand awareness. Whether you own a business that’s becoming a more well-known brand or work for that company, marketing can help motivate a business and all who are involved with it.
Setting marketing goals should be an objective of any marketing strategy. For example, if you are setting up a social media marketing campaign, set goals for the number of page likes, followers and subscribers you want the business to have in, say, three months’ time. This will help motivate, not only the marketing team, but the business as a whole. Or setting a goal for the amount of emails and newsletters you will send out, or blogs you will publish, would be a tangible marketing strategy with positive results.
As the London School of Marketing notes in its ‘Seven steps to building an effective digital marketing strategy’:
“Setting goals or key performance indicators (KPIs) can help motivate and give purpose to the strategy itself.”
Like marketing, motivation is an essential component of keeping a business alive. Marketing and watching the excitement of a brand develop and grow, can help spur motivation within a workforce. Though marketing alone is not enough to spark and retain motivation.
Employee praise and recognition is an effective way to ensure teams stay motivated, and doesn’t require a hefty amount of resources. Taking the time out to recognise and praise employees for their good work can be enough to increase their loyalty to a company, which in turn improves staff retention rates.
Training and development is another area businesses should invest in if they want to improve motivation levels within their workforce. Knowing they are being invested in and having their skills and knowledge improved and developed through training and development can generate a sense of achievement and ultimately lead to greater motivation at work.
With a motivated workforce under their wing, businesses can reap many advantages, such as increased productivity at work and a rise of creative and innovative ideas, as employees are more disposed to ‘go that extra mile’ for their employer.
“Feeling fulfilled at work goes a long way when it comes to increased motivation in the workplace. Those who don’t feel a sense of achievement certainly aren’t going to take on more than what’s required.”
Which brings us on to mindset. Motivational speakers regularly advise their audiences to think positively in all aspects of their lives. Having a positive mindset at work is important, both for an employee’s own wellbeing and for an employer. A positive mindset enriches peoples’ working lives, paving the way for self-development and achieving both personal career goals and the goals of the business.
Being motivated and having a positive mindset at work, helps employees achieve their tasks more proficiently. With a more positive attitude, employees tend to take greater interest and care in what they do and how they deliver it, meaning they produce higher quality work. From an employer’s perspective, workforces that are more motivated and boast a positive mindset, are beneficial in increasing productivity and ultimately company profits.
As we can see, marketing, motivation and mindset are three ‘Ms’ that are vital to nurturing company success and are more greatly intertwined than we may think. Ignoring them, could result in businesses seriously missing out.
About the Author
This blog post was written by Hadyn Luke, Director of CMS Vocational Training (CMSVOC). CMSVOC offers a vast range of courses and training programmes across diverse sectors. CMSVOC is committed to helping people of all ages, backgrounds and industries, find the right course and training programme so they can progress in their chosen career or embark on a new career. CMSVOC’s professional and talented staff have specialist knowledge in a wide range of industries.