• Home
  • Blog
    • Resources
    • Business Partner Magazine Archive
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

Marketing, Motivation And Mindset: Three ‘Ms’ Every Business Needs To Work On And How To Achieve Them Effectively

December 4, 2016 by Hadyn Luke

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address

marketing-motivation-and-mindset-3-ms-every-business-needs-to-work-onMarketing, Motivation, And Mindset: Three ‘Ms’ Every Business Needs To Work On And How To Achieve Them Effectively

Marketing, motivation, and mindset – three essential components of the cutthroat corporate world. Being fuelled with motivation helps achieve a positive mindset. While a solid marketing strategy can help nurture company growth, which also has a knock-on effect on firing motivation and an optimistic mindset. Yes, it’s safe to say that marketing, motivation, and mindset are three ‘Ms’ every business can’t afford to ignore. CMS Vocational Training, specialists in offering government-funded and commercial training programmes for young people and adults across Yorkshire, looks at why every business needs to work on marketing, motivation, and mindset and how to effectively achieve them.

Marketing

A sound marketing strategy enables a business to set tangible goals, measure progress, and ultimately remain competitive. Failing to market can result in a business losing out to competitors, which can mean the demise of a company.

As the Business Chronicle writes:

“The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing.”

Successful marketing gives a business greater publicity and generates higher levels of brand awareness. Whether you own a business that’s becoming a more well-known brand or works for that company, marketing can help motivate business and all who are involved with it.

Setting marketing goals should be an objective of any marketing strategy. For example, if you are setting up a social media marketing campaign, set goals for the number of page likes, followers, and subscribers you want the business to have in, say, three months’ time. This will help motivate, not only the marketing team but the business as a whole. Or set a goal for the number of emails and newsletters you will send out, or blogs you will publish would be a tangible marketing strategy with positive results.

As the London School of Marketing notes in its ‘Seven steps to building an effective digital marketing strategy’:

“Setting goals or key performance indicators (KPIs) can help motivate and give purpose to the strategy itself.”

Motivation

Like marketing, motivation is an essential component of keeping a business alive. Marketing and watching the excitement of a brand develop and grow can help spur motivation within a workforce. Though marketing alone is not enough to spark and retain motivation.

Employee praise and recognition is an effective way to ensure teams stay motivated, and doesn’t require a hefty amount of resources. Taking the time out to recognise and praise employees for their good work can be enough to increase their loyalty to a company, which in turn improves staff retention rates.

Training and development is another area businesses should invest in if they want to improve motivation levels within their workforce. Knowing they are being invested in and having their skills and knowledge improved and developed through training and development can generate a sense of achievement and ultimately lead to greater motivation at work.

With a motivated workforce under their wing, businesses can reap many advantages, such as increased productivity at work and the rise of creative and innovative ideas, as employees are more disposed to ‘go that extra mile’ for their employer.

As Monster.com notes:

“Feeling fulfilled at work goes a long way when it comes to increased motivation in the workplace. Those who don’t feel a sense of achievement certainly aren’t going to take on more than what’s required.”

Mindset

Which brings us on to mindset. Motivational speakers regularly advise their audiences to think positively in all aspects of their lives. Having a positive mindset at work is important, both for an employee’s own wellbeing and for an employer. A positive mindset enriches peoples’ working lives, paving the way for self-development and achieving both personal career goals and the goals of the business.

Being motivated and having a positive mindset at work, helps employees achieve their tasks more proficiently. With a more positive attitude, employees tend to take greater interest and care in what they do and how they deliver it, meaning they produce higher quality work. From an employer’s perspective, workforces that are more motivated and boast a positive mindset, are beneficial in increasing productivity and ultimately company profits.

As we can see, marketing, motivation, and mindset are three ‘Ms’ that are vital to nurturing company success and are more greatly intertwined than we may think. Ignoring them could result in businesses seriously missing out.

About the Author

Hadyn LukeThis blog post was written by Hadyn Luke, Director of CMS Vocational Training (CMSVOC). CMSVOC offers a vast range of courses and training programmes across diverse sectors. CMSVOC is committed to helping people of all ages, backgrounds, and industries, find the right course and training programme so they can progress in their chosen career or embark on a new career. CMSVOC’s professional and talented staff have specialist knowledge in a wide range of industries.

You may also like: What It Really Means to Have a Growth Mindset

Filed Under: Business Success, Marketing, Mindset, Motivation Tagged With: Marketing, mindset, motivation

Trackbacks

  1. What It Really Means to Have a Growth Mindset - Business Partner Magazine says:
    May 22, 2020 at 11:23 am

    […] You may also like: Marketing, Motivation And Mindset: Three ‘Ms’ Every Business Needs To Work On And How To Achieve… […]

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • Wealth-Arbitrage Review: Grow Your Trading Career In 2023
  • How to Perform an SEO Audit in 2023: Your Complete Guide
  • How Does One Become a Successful Accountant in the City of Manchester?
  • What Factors Do You Need to Pay Attention to When Using a Wix Promo Code?
  • What is Ripple XRP Cryptocurrency and What Troubles Does It Have with the SEC?

Categories

Archives

Digital Marketing Agency

ReachMore Banner

Tags

Accounting apps bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal services legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

Disclosure

We earn commissions if you shop through the links on this page.

Digital Marketing Agency

ReachMore Banner

Business Partner Magazine

Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

Have a look around the site to discover a wealth of business-focused content.

Here’s to your business success!

Copyright © 2023 - Business Partner Magazine·