Getting your product line ready for launch is vital and you might have a tight timeline on when to get everything done. However, you should make sure that you’re not sacrificing the detail that you need to ensure that your products are designed to succeed and last. Here are some of the factors you should always consider during the design process.
There are two reasons you need to think about the materials that your products are made from. First, you need to make sure that those materials are fit for the purpose that the product is designed for. For instance, if it’s designed for wet room use, it needs to be waterproof, and items made to be used in high-heat environments can’t warp under heat. But you also need to consider the cost of that material, and whether cheaper alternatives would affect the effectiveness of the product.
Another thing that matters greatly is the dimensions of the product. Not only does the size and weight matter as to how effectively it can meet its purpose, but even minor differences in sizing can make for major implications when it comes to shipping and storage. As such, working with a measuring instruments supplier can help you ensure that you’re getting the measurements of your products to exactly where you need them. Ensuring consistent dimensions during the manufacturing process is going to help cut down on loss via production errors, as well.
You also need to ensure that your product is safe to transport, store and use in the home. This might mean considering what regulations might apply to your product based on the industry that it is in. You may also need to invest in safety testing to ensure it can operate in its intended environment without undue complications. You may also have to consider the safety needs in terms of whether it needs specific types of storage or transport if, for instance, it’s an organically made good or a food product that wouldn’t survive the typical warehouse environment.
It might not be as mission-critical as the elements mentioned above, but sustainability is becoming a much larger driving force in purchase decisions as of late. To that end, you may wish to consider what you can do to make your products more sustainable, whether it means eliminating waste as best as possible, looking into sustainable packaging options, or even going back to the choice of materials, once again, to try and find those that come from a renewable or a recycled source. Positioning your product as the “sustainable option” compared to the others on the market can help you win over that audience.
As great as your marketing, word of mouth, and launch might be, your products are going to live and die based on their designs. As such, ensure that you take the time during the design process to get things right so you don’t have to go back for corrections after you’ve already started the production line.
You may also like: Things to consider before designing cosmetic packaging
Image source: Pexels.com