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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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5 Ways to Get Customers Excited About A New Product

January 23, 2023 by BPM Team

happy ethnic male consumer unpack parcel receive retail purchase

The last thing any company wants or needs is a failed product launch that causes ridicule from customers and embarrassment for anyone involved in the project. So, how can you get customers excited about a new product? With such competitive markets, companies can struggle to make … [Read more...]

Important Factors To Think About When Designing Products

March 30, 2022 by BPM Team

assorted cosmetic products in a mini cart

Getting your product line ready for launch is vital and you might have a tight timeline on when to get everything done. However, you should make sure that you’re not sacrificing the detail that you need to ensure that your products are designed to succeed and last. Here are some … [Read more...]

5 Ways To Create Buzz Around Your New Product

August 3, 2021 by BPM Team

two businessmen having conversation holding pen and macbook pro

Product buzz is great, isn't it? One minute we’re all watching our smartphones and then BAM - we’re all excited for new Google Glasses and we want to watch the world through them. The buzz that comes up around new products infiltrates everything that we do online - let’s be … [Read more...]

Why Online Product Launches Are Better And How You Can Plan Yours

June 10, 2021 by Contributed Post

Coming soon banner illustration

Product launch events are a great way to get people excited about your brand-new product and hit the ground running with sales. Unfortunately, big events haven’t been a possibility for the last year due to the pandemic, so a lot of businesses have been taking their events online … [Read more...]

How To Create A Successful Product Launch Marketing Plan

February 11, 2021 by BPM Team

Two people in front of laptop discussing about marketing plan

The launch of new products for any entrepreneur or business is one of the chief milestones for every business. A sound marketing plan assists you to target your potential customers and boost brand reach. Research showed that 2020 saw a whooping 4.66 billion internet users … [Read more...]

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