• Home
  • Blog
    • Business Partner Magazine Archive
  • Resources
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

How to Succeed in Digital Marketing

October 8, 2019 by BPM Team

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
Tablet with online marketing elements - digital marketing

Digital marketing is the advertising of services and products using digital technologies on the Internet (it could also include display advertising and other digital mediums).

As a digital marketer, your approach to a digital marketing plan will be greatly influenced by your client’s business goal – but there are a couple of factors that you should always implement to ensure campaign success.

How to create successful digital marketing campaigns

Because there are a lot of moving elements involved in best digital marketing services, it is pretty easy to forget the main goal of a digital marketing campaign – business growth. When there is no increase in sales, a digital marketing campaign has basically failed. This is why digital marketing has quickly grown into a broad department in large businesses.

The technologies and tools used in facilitating marketing efforts to increase sales directly impact business, which is why we’ve compiled this guide to help you make the most out of your digital marketing efforts to foster business growth.

1. Define a clear direction

Before you begin a campaign, you need to first define its goal and objective. Clearly defining this, will provide you with a blueprint that you can refer to at each phase of campaign strategy execution.

In addition, a clearly defined, flexible strategy that you can track will provide you with valuable data. Please note, you would want to compare actual results to expected results so that when creating a strategy in the future, you would have a better understanding of what works and doesn’t.

2. Integrate all marketing channels

To get the attention of your target audience effectively, you need to have a consistent message. This means that your ads should be integrated across various platforms while ensuring that the message remains the same – regardless of the platform it’s on.

However, because each social media channel has a different feel and vibe, you would need to invest time in ensuring that ads are tailored to match each site while maintaining a consistent and unique voice for your brand.

This is a tall order but it is definitely worth the time and effort.

3. Learn how to create an effective sales funnel

Individuals that have experience in traditional marketing would already be familiar with the concept of a sales funnel – for those who aren’t, a sales funnel is a step-by-step guideline detailing each phase of the buyer’s journey. It breaks it into parts similar to this:

Outreach-content marketing: for example tutorial videos, landing pages, Facebook ads and so on

Conversion: quizzes, case studies, informational blog posts, social media shares, likes, comments.

Closing: questionnaires, reviews, email series

Retention: contests, email newsletters and exclusive offers.

4. Understand your target audience

In order to effectively market to your target audience, you need to have a full grasp of your target audience habits. In essence, you need to understand what your buyers will do before you begin advertising to them. This is a core component of any marketing strategy – digital or otherwise. Various platforms and tools will make every step of email address search, validation and advertising much more effective.

A local SEO company for example can help you target potential customers in the city you’re targeting in and see exactly what they’re looking for.

5. Be conscious of campaign spend

Different platforms offer different values in terms of marketing, so you need to track marketing campaign performance on each platform to understand which one deserves more money and time spent on it – and which ones you can do without. Depending on your brand, the platform that works best for your business needs might be different from what you expect – this is why tracking campaigns is important – you can effectively plan your budget.

6. Create a realistic plan

This should be the first step in your campaign – defining a plan can be done in a couple of ways – you could use editorial calendars, timelines and content mapping.

What you use doesn’t really matter, the goal is to establish several ideal outcomes while leaving room for unforeseen scenarios. Remember to keep the process simple when delegating and communicating with team members as well as establish a clear timeframe everyone on your team can follow.

On a final note

Building an effective content marketing strategy requires you to have a solid understanding of project management – a step-by-step understanding of the vision and plan and all the elements/ pieces that come together to ensure success.

Even though there is no set formula for creating successful digital marketing strategies – with practice, you will discover a formula that works for your business goals.

Do not forget to authentically engage your target audience as this influences conversion and sales.

You may also like: Marketing Strategies for Businesses That Never Fail

Image source: stock.adobe.com

Filed Under: Marketing Tagged With: Digital marketing, Marketing, marketing strategy

Trackbacks

  1. 8 Things That Sell Online Quickly - Business Partner Magazine says:
    October 21, 2019 at 5:18 pm

    […] You may also like: How to Succeed in Digital Marketing […]

  2. 6 Sales and Marketing Tips & Ideas to Grow Your Business - Business Partner Magazine says:
    December 4, 2019 at 8:42 pm

    […] You may also like: How to Succeed in Digital Marketing […]

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • What is Correx Board Printing by Banner World?
  • What are Haemotologic Malignancies?
  • While AI makes writing code easier than ever, CodeAnt AI secures $2M to make it easy to review
  • What Are Plant Biology Reagents?
  • Testsigma announces autonomous testing capabilities – ushering in the era of agentic AI

Categories

Archives

Tags

Accounting bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design Digital marketing ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal services legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

Disclosure

We earn commissions if you shop through the links on this page.

Digital Marketing Agency

ReachMore Banner

Business Partner Magazine

Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

Have a look around the site to discover a wealth of business-focused content.

Here’s to your business success!

Copyright © 2025 - Business Partner Magazine·

x