As a business, it is essential that customer pain points are known, so they can be addressed, or in economic terms, supplied. But, if your customers have pain points and you are unaware of them, addressing them becomes impossible and they will seek supplies from a more responsive … [Read more...]
Lead Nurturing: The What, Why and How
If your goal is to truly excel in sales – be the best salesperson that you can be or put together the most effective sales team – you have to get to the heart of the craft. What drives sales? Why would people buy from you, and not from your competition? Why do they stay despite … [Read more...]
Networking: What It Really Is and How to Be Good at It – Infographic
With many digital platforms available today, connecting with people we want to be associated with no longer requires extreme leg work as it was 50 or 70 years ago. However, getting connected with someone is just the tip of the iceberg; sustaining the relationship is where all the … [Read more...]
Quickly Increase Your Customer Base in 3 Easy Ways
We live in a world of startups and in such a business environment, things are happening really fast and whether or not you’re going to fail depends on time; time is money! Although promptly finding the right investors and providing a quick business plan is quite essential, … [Read more...]
Best Practices On Creating An Effective Employee Recognition Program For Your Small Business
Small companies may view employee recognition programs as a frill, but the data suggests that having a program translates into bottom-line results. A 2012 study of 834 organizations by Bersin & Associates concluded that organizations that recognize employees perform about … [Read more...]
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