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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Using Clienteling to Establish Lasting Customer Relationships

August 22, 2016 by Malik Muhammad

A cup of coffee and coffee beans

The experience of imbibing coffee is a passion of mine. This love for enjoying coffee means I seek out the most cost effective, comfortable and special places to indulge in this most important of personal rituals. I was recently in a popular coffee chain where the barista asked … [Read more...]

Appealing to All Senses – An Infographic

August 18, 2016 by BPM Team

Diverse People Working

With digital media growth, what place does in-person marketing have in the marketing mix? With digital marketing, the primary means of promotion for many marketers, one company wanted to assess the marketing tactics currently favoured by UK businesses, in light of the known … [Read more...]

Why should your new business attend an exhibition?

August 17, 2016 by Sathesh Alagappan

Business tradeshow

As a new business, making the step to exhibiting can seem daunting. After all, it can come with a fairly big upfront investment so you’ll want to be sure that it can deliver a positive return on investment. Luckily for you, it can. Here are 5 reasons why your new business should … [Read more...]

How can visual features help you sell products?

July 24, 2016 by Diana Smith

wall of screens - visual features

This article contains affiliate links. For more info see disclosure. Your visual identity paves the way for other forms of marketing. Whether you need a logo, you plan to print out leaflets, or even you want to enhance your marketing strategy online, visual features are … [Read more...]

Summer Preparation for Your Small Business

July 21, 2016 by Diana Smith

Women at the meeting

Summer influences business in many ways. Firstly, it is the time of vacations, so you can expect a lot of your employees to do just that. You – yourself - will need a couple of days during which you will not pay any attention to your business. A lot of your customers are going to … [Read more...]

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