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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Art as a Marketing Strategy for Hotels

December 8, 2017 by BPM Team

Reception in spacious lobby of modern luxury hotel

People always talk. Despite this day's technological advancement, word of mouth is one of the best and most effective marketing strategies. Using art as a marketing strategy can be a highly effective way for hotels to generate buzz, engage guests, and create memorable … [Read more...]

5 Tips for Better Travel Marketing Results

December 4, 2017 by Victoria Howes

Young lovely couple sitting with manager at the travel agency office prepairing for a summer vacation

We earn commissions if you shop through the links on this page. In the travel industry, marketing has its own nuances and fine-grained details. Companies in the travel industry have to appeal to a variety of consumers. You’ve got those who are dreaming of a vacation, some who … [Read more...]

What is Sales Channel Marketing Management and Strategy?

November 30, 2017 by BPM Team

Marketing plan graph on notepad on wooden desk

The primary goal of a sales team is, of course, sales. Achieving that may be straightforward for small organizations with a clear, single sales channel. However, complex businesses with many sales channels can benefit from a more inclusive approach. A successful multi-channel … [Read more...]

5 Perks of Social Media Marketing

November 28, 2017 by Diana Smith

ssocial media app icons on mobile phone screen

While it is true that many people use social media for social and entertainment purposes, this idea gets a completely new angle when it comes to running a business. Social media marketing is currently one of the most predominant forms of digital marketing. The main reason behind … [Read more...]

7 Useful Tips for Developing Your Sales and Marketing Strategy

November 23, 2017 by Brooke Harper

Macbook Pro near headphones

At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a … [Read more...]

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