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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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The Importance of Good Branding to Propel Your Business to the Next Level

December 23, 2017 by Sienna Hoddle

Logo of Apple in back Apple iPad air on wood desk.

The golden arches, the swoosh tick, a piece of fruit with a bite taken out; we don’t need to even say these brands' names for you to know who we are talking about. That's the holy grail of good branding: design that is simple, memorable and perfectly communicates your brand to … [Read more...]

The Social Media Ad Platforms Cheat Sheet – Infographic

December 21, 2017 by BPM Team

Social media logo collections

In today’s digital age, brands with a social media presence are one step ahead of those who don’t. It’s clear that the social media wave isn’t ending anytime soon, which is why businesses must take advantage of it to be ahead of competitors. By giving your brand social media … [Read more...]

What Is Multi-Channel Approach & How Should You Prepare a Strategy for Your Marketing Campaign?

December 19, 2017 by Brooke Harper

What Is Multi-Channel Approach & How Should You Prepare a Strategy for Your Marketing Campaign

Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must compete with a million distractions before they can direct customers to their products. Luckily, companies also have more ways to contact customers. Often called … [Read more...]

5 Elements that Need to Be in Your Marketing Plan

December 17, 2017 by Victoria Howes

Group of confident business partners planning work at meeting

We earn commissions if you shop through the links on this page. A marketing plan is used to outline your company's marketing strategy, including tactics, price points, and other useful information. All marketing plans evolve over time. Ten years ago most companies had plans … [Read more...]

Art as a Marketing Strategy for Hotels

December 8, 2017 by BPM Team

Reception in spacious lobby of modern luxury hotel

People always talk. Despite this day's technological advancement, word of mouth is one of the best and most effective marketing strategies. Using art as a marketing strategy can be a highly effective way for hotels to generate buzz, engage guests, and create memorable … [Read more...]

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