Depending on the structure and size of your organization, lead management may be a task of marketing or sales or both. Whichever the case, managing leads is crucial to the success of any business. Leads come in and you have to make the most out of them. Besides, as Mark Cuban … [Read more...]
How to Use Big Data to Sell in Account Management
There are few more helpless feelings than seeing a stack of information and numbers that are both difficult to understand and labor-intensive to sift through. Even people who regularly work with big data can get lost in the mire and draw false conclusions. As the number of … [Read more...]
What is Link Retargeting?
To put it simply, link retargeting is just like traditional ad retargeting. The key difference is that instead of having to send customers to your site, you can display retargeted ads based on the link they click. And it can be any link – not just to your website. Link … [Read more...]
How Employers Should Handle DBS Data
Here, Michelle Mellor, Managing Director at Personnel Checks, gives her top advice on how companies should handle confidential information in the best way possible. How should a business keep DBS data private? First and foremost, in line with the DBS code of practice, … [Read more...]
How To Track And Validate Website Sales Leads By Marketing Channel
One of the best parts of online marketing is the level of information available to you. You can tell when most people visit your website down to the precise minute of the day. You can tell which keywords deliver the most visitors to your site. You can know exactly how many people … [Read more...]
