As a publisher, you probably rely on targeted ads to attract traffic and boost the visibility of an advertiser’s message. But for this strategy to work, you often need to collect user data and find out what your target audience likes. With more publishers and advertisers … [Read more...]
Starting a Business? Don’t Forget to Consider Cyber Security
Entrepreneurship is rewarding and fast-paced. There’s nothing like the feeling of building something from nothing and sharing it with the world. However small your audience or customer base may be, the idea of sharing something you created with the world can be an amazing … [Read more...]
How can you exploit data to make well educated business decisions?
Historically, the value of a business focused mostly on the health of the most recent balance sheet. Essentially accountants could, at a glance, determine asset strengths and liability weaknesses, then offer an informed view as to what actions were needed to improve things. As a … [Read more...]
Why Your Data Matters
In the last couple of years, the public perception and understanding of how personal data is used has changed greatly. With recent and significant changes introduced with General Data Protection Regulation (GDPR) law, not to mention the privacy scandals surrounding social … [Read more...]
7 Cyber Security Tips for Small Business Owners
Small business organizations are extremely vulnerable to security threats given the dated software and less experienced staff to handle the crisis effectively. The notion that small businesses don't have much to lose to what bigger counterparts could offer leave them exposed both … [Read more...]
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