Customer data is the lifeblood of successful email marketing campaigns. Personalizing and segmenting emails helps you to deliver targeted campaign messages to your customers based on their preferences, purchase histories, and behaviors. Once you can collect customer data and … [Read more...]
Your Data and SOC 2 Compliance: What It Means
Data security should be a top priority for any organization. The 2019 Cost of Cybercrime report by Accenture indicates that U.S. companies lost about $27.4 million in 2018 from incidents emanating from cybercrime. This figure represents a 20% increase from what was experienced in … [Read more...]
What Publishers Need To Know About The CCPA
As a publisher, you probably rely on targeted ads to attract traffic and boost the visibility of an advertiser’s message. But for this strategy to work, you often need to collect user data and find out what your target audience likes. With more publishers and advertisers … [Read more...]
Auditing Your Governance
GRC, which stands for Governance, Risk, and Compliance is widespread in the cybersecurity space today. This is as a result of industry standards organizations and governments responding to data breach landscape. The new requirements of compliance are crucial in the creation of a … [Read more...]
5 Steps to Securing Your Company Online from the Get-Go
Having an online presence is no doubt one of the emerging trends that businesses have to adapt to in order to remain relevant in the business circles. The Internet has made the world a global village thus presenting businesses with lots of growth opportunities. However, the … [Read more...]
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