Effective marketing is a core activity for any successful business, and for marketing to be effective, it needs to prompt optimum customer engagement in the right manner and at the right time. The choice between marketing via SMS, email and mobile apps is often a crucial one for … [Read more...]
The Psychology of Colour
For retailers, shopping is the art of persuasion. When marketing new products it is crucial to consider that consumers place visual appearance and colour above other factors such as sound, smell, and texture. In their article "Color Coded: What Your Favorite Color Says … [Read more...]
How to Choose Conference Venues to Ensure Your Event Goes Well
The process of putting together a successful conference event is challenging even for the experienced conference organisers, but one part of the process that often gets overlooked is selecting the right conference venues. While it may seem like an obvious process – after all, … [Read more...]
Battle of the Sexes – Infographic
The Battle of the Sexes, typically refers to a competition or comparison between men and women. Evan Spiegel: Evan Spiegel is the co-founder and CEO of Snapchat, a popular social media platform. He was born on June 4, 1990, and became a billionaire at the age of 25. … [Read more...]
Positivity in the Workplace
Have you ever noticed that when you’re surrounded by positive people you tend to think and act more positively yourself? By the same token, a negative atmosphere can quickly escalate into apathy and conflict. In short, positivity in the workplace is crucial for productivity, … [Read more...]
