• Home
  • Blog
    • Resources
    • Business Partner Magazine Archive
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

5 Things You Need to Know Before Getting Started with PPC

November 6, 2020 by BPM Team

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
Pay Per Click Login Website Payment

No matter the kind of company you run, or its size, you need to have a good think about where you plan to spend your marketing budget. One of the most effective methods advertisers use is PPC (pay per click). PPC is used by advertisers who pay fees every time one of their adverts is engaged with. In a nutshell, it’s a strategy to buy visits to your webpage, rather than having to organically ‘earn’ visits.

Whether you’re a startup or a fully established business, here are five things you must know before beginning a PPC campaign.

Customer Value

Before launching your PPC campaign, you need to establish exactly what your customers are worth to your business, as well as what you plan to spend to attract and retain those customers. For instance, if your average order value stands at £400, you need to figure out what advertising spend would create a positive ROI and justify your budget being allotted to this marketing tool.

Keyword Research

While keyword research can be incredibly time-consuming for a PPC campaign, it’s a vital aspect that you shouldn’t neglect. Your whole campaign is based around keywords, so you must establish what kinds of keywords are likely to build traffic to your webpage and create conversions. There are numerous things to consider before selecting relevant keywords, such as how relevant they are, their competitiveness, and whether you have relevant landing pages that consumers can be directed to after clicking on your ad.

Establish Your Goals

If you don’t run an e-commerce business or have numerous goals, you must be specific about what you hope to achieve. Whether your PPC goals are to get more email newsletter subscribers, or a contact number to be passed on to your sales team, thinking how you can track these goals is crucial for your PPC campaign. 

Conversion Rate

As no company can convert every lead, you need to include a conversion rate to establish what you can pay for leads. As you pay per advert click with a PPC campaign, the conversion rate is the number of clicks that are needed to secure one new paying consumer. For example, if you gain 5 new customers for every 200 clicks, your conversion rate would stand at 2.5%

Managing Your Campaign

For your PPC campaign to be effective, you must manage it regularly to ensure everything runs smoothly. There are challenges you may face along the way, such as preventing bot farms from spoiling your efforts. Click bots and bot farms are robots that can drain your PPC campaign and operate undercover to perform actions like clicking on ads and giving likes. It’s important that you learn how to prevent bot traffic to help ensure your time and money is well spent. 

The primary purpose of a PPC campaign is to gather leads, build traffic, and bring customers in once the ads begin running. No matter what your budget is, PPC advertising is a cost-effective strategy to drive traffic to your webpage. And when compared with other marketing methods, PPC enables you to attract and engage your target demographic with ease. 

You may also like: Best Tips for Improving Your Pay-Per-Click Strategy and ROI

Image Source: Rawpixel.com

Filed Under: Marketing, Start-up Tagged With: advertising, Marketing, Marketing Campaigns, PPC, ROI

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • Top 5 Marketing Automation Tools To Boost Your Online Sales
  • Investing for Retirement: How Financial Markets Impact Your Future
  • How Wasted Energy Can Cost A Business Money
  • Car rental software
  • Mastering AML KYC Compliance: The Ultimate FATF Guide for Banks

Categories

Archives

Digital Marketing Agency

ReachMore Banner

Tags

Accounting apps bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal services legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

Disclosure

We earn commissions if you shop through the links on this page.

Digital Marketing Agency

ReachMore Banner

Business Partner Magazine

Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

Have a look around the site to discover a wealth of business-focused content.

Here’s to your business success!

Copyright © 2023 - Business Partner Magazine·