Introduction How do you find the next place to eat? Google it. Need new solutions to physical appearance issues? Google it. As we increasingly rely on search engines for our everyday problems, it’s imperative that your brand keeps up with a similarly strong digital presence. … [Read more...]
The Importance of Working on Your B2B Website’s Conversion Rate
While most B2B businesses understand the importance of driving traffic to their websites, it is surprising how little attention is paid to actually converting visitors once they have arrived on B2B websites. For every $92 that is spent on acquiring leads, only $1 is spent on … [Read more...]
5 Things You Need to Know Before Getting Started with PPC
No matter the kind of company you run, or its size, you need to have a good think about where you plan to spend your marketing budget. One of the most effective methods advertisers use is PPC (pay per click). PPC is used by advertisers who pay fees every time one of their adverts … [Read more...]
Best Tips for Improving Your Pay-Per-Click Strategy and ROI
As there are more and more online shops, people also tend to purchase all kinds of products online rather than driving to a brick and mortar store. We live in very dynamic times where we constantly rush everywhere; therefore, time has become more of a value than it ever was. And … [Read more...]
Digital Marketing Channels for Small Businesses
Employing a cost effective and far reaching marketing strategy is essential for small businesses to thrive in the online marketplace. There are many different digital channels you can use to market your business. Some of them will drive instant results some will take longer to … [Read more...]
