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Business Partner Magazine

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SEO vs PPC: Choosing The Right Strategy For Your Business

June 27, 2023 by BPM Team

SEO and PPC digital marketing concept

It is getting increasingly difficult for your digital brand to set itself apart from your competitors, with more and more people utilising different digital marketing strategies to try and increase traffic and conversions. So, in a world where digital marketing has become very … [Read more...]

Top 6 PPC Campaign Tips For Fashion Brands

October 21, 2022 by BPM Team

PPC concept

Presentation is everything, especially in business. Since the web is where customers first see your company, it's crucial that it presents a positive image.  Hence, hiring a PPC management agency that provides a service that helps businesses to create and manage their … [Read more...]

Differences Between SEO and PPC Marketing Campaigns

October 19, 2022 by BPM Team

PPC concept

In marketing, visibility is a master recipe for success. Getting your brand's name out there helps people know the brand and what it stands for, which brings traffic and money. But there are two paths businesses often take. One is the organic strategy, usually having search … [Read more...]

PPC: How To Make It Work Better for You

September 15, 2022 by BPM Team

Hand holding smart phone with Pay Per Click (PPC) concept

PPC, or pay-per-click marketing, is one of those approaches that has been very effective for companies on the hunt for a better advertising strategy. Many people opt for organic practices like SEO. The benefit of PPC is that it is centred on specific keywords, resulting in more … [Read more...]

How to Conduct PPC Keyword Research Easily?

June 8, 2022 by BPM Team

Google keyword search bar

Organizations are constantly looking for strategies that can aid in cutting at the core of their PPC keyword research. But, before getting deep into details, let's back it up. PPC, also referred to as pay-per-click advertising, is a model of digital advertising that operates with … [Read more...]

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