LinkedIn is one of the fastest growing professional platforms in the world. As a B2B company, it’s critical to understand how LinkedIn can play a role in your marketing and lead generation efforts. To help you with that, we’ve outlined five LinkedIn marketing strategies … [Read more...]
The Importance of Working on Your B2B Website’s Conversion Rate
While most B2B businesses understand the importance of driving traffic to their websites, it is surprising how little attention is paid to actually converting visitors once they have arrived on B2B websites. For every $92 that is spent on acquiring leads, only $1 is spent on … [Read more...]
5 Things You Need to Know Before Getting Started with PPC
No matter the kind of company you run, or its size, you need to have a good think about where you plan to spend your marketing budget. One of the most effective methods advertisers use is PPC (pay per click). PPC is used by advertisers who pay fees every time one of their adverts … [Read more...]
Best Tips for Improving Your Pay-Per-Click Strategy and ROI
As there are more and more online shops, people also tend to purchase all kinds of products online rather than driving to a brick and mortar store. We live in very dynamic times where we constantly rush everywhere; therefore, time has become more of a value than it ever was. And … [Read more...]
Marketing Spend and ROI
It’s a constant battle for all businesses - retaining customers and attracting new ones, which is why so much money is invested annually on marketing budgets. Does marketing spend work though, and how does it fare in various business sectors? In this article, UK … [Read more...]
