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Have you ever wondered how much the appearance of things can influence the way we feel about them? If you look closely, everything around us has a certain design, which was created and made with a certain purpose so that we would notice the thing and want to buy it. Today we can no longer imagine our life without gadgets, phones and laptops that have become our best friends and partners in work. The screen time sometimes can reach more than 6 hours, which is a full working day. For this reason, marketing specialists need to pay attention to the user experience, and this article explains what exactly it is worth paying attention to.
- Why UI and UX is so crucial
Briefly, user experience is the impression that a user has when interacting with a product or service. The use of mobile apps takes into account their functionality, ease of usage, and, of course, accessibility. This can be something as simple as the color scheme, font type, smooth animation or speed of the interface. Due to the fact that mobile devices are becoming the main platform on which we work, it is essential to pay special attention to the design of the user interface of mobile apps. This is the reason why application redesign is so vital, as new trends and innovations appear every year. Always be aware that users won’t stay with you if they don’t like the product. Therefore, user experience is an integral part of attracting and retaining users.
- Is there anything in common between UI and UX
Although user experience and user interface operate together and have something in common, they actually have different goals and ways of achieving them. UI is more focused on the interactions between the user and the product, while UX has a more integral approach, considering the user’s entire experience. Though design certainly plays a vital role, the main goal is still the ability to attract and keep users through aesthetic design and the efficient operation of the app.
- How to gain more users
1. Visual feedback
When interacting with something digitally or in offline life, we expect an appropriate reaction. Animation is very important for users because it shows clearly that the app functions the way it was designed to do. Feature changes are also a great way to use animations, as they maximize the impact of changing screens, which helps introduce new concepts to the users. Paying close attention to the navigation of the app makes your efforts worthwhile.
2. Engaging animations.
What’s crucial is that users can associate their experience with your brand. Therefore, making the experience engaging and accessible to everyone is the key. Include animations in app notifications so that users have useful reminders and hints. Show them what new features your app offers. However, be careful because if there are too many animations in the app, it can distract users from using your program. The most valuable factors are usability and simplicity.
3. Do not change things that work
There may be a desire to surprise users and make an unusual UX design, but most of the time, it is much more important to pay attention to what is already functioning successfully. Recognizability is one of the most basic rules of UX design. Study your competitors’ product offerings to see what gives the best results and where it is possible to try out new ideas for the user experience.
4. Keeping it simple
As mobile app usage grows, so does the number of mobile users. Android and iOS systems constantly offer developers new tools to design more accessible apps. Accessibility has always had a positive impact on the overall user experience. Such tools as screen readers and voice commands are valuable because they help users navigate your app more easily. By keeping accessibility at the forefront, you can build a positive UX for all users.
Summing up, we could say that the importance of UX in mobile marketing and app design is now higher than ever, as by working and improving the apps, you could significantly increase your marketing plan’s effectiveness.
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