Are you concerned that your website isn’t as good as it could be? On the other hand, maybe you are starting to notice that your site performance is fluctuating, and you don’t know what to do about this. Either way, there are things that you can do to try and make sure that you turn things around. By following this guide, you can be sure to make a very positive change.
Your Site isn’t Converting
If you have a well-designed site, then you should be trying to generate new business. If your site is converting less than 5% of website traffic into a new opportunity, such as a sale, a lead or even a request, then this shows that something isn’t right. There is usually a reason behind this, whether you have a poor value proposition or whether you have unclear messaging. Either way, if you want to make the most out of your site, then it is imperative that you get to the root of the issue as soon as possible.
Your Bounce Rate is High
What do your users do when they cannot find what they are looking for? They’ll probably leave. If you know that the core pages of your site have an exit rate of 50% or higher, then this is a major sign that they are not finding the information that they came for. If your bounce rate is higher on mobile devices, then this is a sign that you have some serious usability issues, and you have to work to solve this as soon as possible. Certain UX issues may be exaggerated if you know someone is coming from a mobile device.
Your Competitors are Outperforming You
If you cannot find out why your competitors are doing so much better than you are, then you are not alone. Users often open up a lot of different websites when they are conducting research, and if your competitor’s site is better than yours, you can expect to lose a sale. If you want to work around issues like this, then doing a SWOT analysis is the way to go. The best thing about doing this is that it will show you the threats and the weaknesses that you have, so you can then convert them into strengths and even opportunities.
You’re Getting no Engagement
Think about it, when was the last time you studied how users are engaging with your content? Are they actually reading it? Are they interacting with it? If not, you may find that they are not sharing it and are not hungry for more either. If this is the case, then there is a high chance that you have some UX issues, and this is the last thing that you need. If you do not get to the root of the issue, you may find that things continue to get worse and that your site eventually runs into the ground. One way for you to address issues would be for you to try and use a website builder like Vert, as this will give you the chance to start from scratch so you can make the most out of your site and its potential.
Users Can’t Find Information
If you notice a lot of repetitive or excessive search queries on your site, this is a good indicator that you have some findability issues. One good place for you to start would be for you to look at all of the search logs on your site. You should be looking at the top queries, and you also need to find out if your users are actually able to find what they are looking for. If you can do this, then you should be able to uncover some of the issues that people are having.
Your Team don’t Feel like your Website Makes Things Easy
You have to make sure that your site supports your team. This is the case with your sales, marketing, customer support, HR, and so much more. At the end of the day, there have to be a lot of well-defined website objectives, and this has to be the case for every department. Ask your colleagues how they find the website is working for them, and if it’s not good, or if it is a detriment to their working day, then this is a major sign that you have to make a change. If you don’t, then things will only get worse from here.
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