Every sales manager should motivate their employees. A motivated employee will always work harder to represent your company well. Even a simple pat on their backs can work wonders. That’s why empowering employees is a crucial aspect of company engagement.
Besides, empowerment is more than financial rewards despite what others may think. So, in your effort to have engaged employees, remember that empowerment is not correlative to monetary value.
That said, here are some tips for empowering your sales team:
1. Lead By Example
It’s generally true that people learn by doing. Yet it can also be true that employees learn by observing. They watch how you conduct yourself, treat customers, and deal with problems. So, if you’re a manager, try your best to set a good example for your employees. Practice what you preach. Lead them to follow your example to show them that they can do it, too.
2. Trust Your Employees
Ideally, the workplace is supposed to be an open environment where everyone is free to offer suggestions for improvement. For that to happen, though, trust has to be present among the team members. Sales enablement is a process that starts with the managers. They have to know that when they trust their employees, it empowers them to speak up and act.
Trust takes time to build. Yet the good thing is you’ll be setting up your group for success once trust is already there. They no longer operate in fear but in confidence, which is crucial in any business.
3. Equip Your Team With Training and Support
To set your sales team up for success, equip them with training. Every business is unique and will have a different approach to sales. That is, they’ll have a specific way of dealing with customers. So, it’s only fair that you train employees from the beginning so they’ll know what you expect from them and how they can achieve the targets.
Remember, it’s essential that your employees feel supported by your business. Encourage them in their effort to become better employees and better human beings. Thus, one of your roles as a manager should be to mentor people to become better.
4. Give Them Access To Technology
These days, the sales profession uses technologies to optimize sales. So, it’s somewhat mandatory for sales staff to learn and understand how technology works to solve some of the complicated problems they may encounter at the job. This is where automation comes in.
Automate as many parts of the business as possible because machines are excellent at doing repetitive tasks. This frees up time for your sales team to focus on other vital work duties. Therefore, technology can empower your employees to become more productive in everything they do.
5. Create Stability
Set a stable environment for your employees even in a world where change is the norm. Change is inevitable, and its pace is undoubtedly quick. Therefore, businesses and their employees alike must adapt. As a manager, it’s your job to create a stable environment for your team.
Remember, safety is a crucial consideration, which extends to the workplace, too. Stability gives your team comfort in knowing that you will do everything in your power no matter what happens.
Moreover, stability is also critical because, to retain high-performing employees, they need to feel safe. Otherwise, you risk high turnovers.
6. Communicate Regularly
Effective communication is vital to employee empowerment. There needs to be constant communication between you and them and among themselves.
Communication keeps the business going. However, poor communication can affect process flow and disrupt workflows, too. That’s why it’s good to regularly schedule team meetings or briefings to let them know what’s going on. If there are any changes to work processes or relevant updates, inform them immediately. Don’t underestimate the power of communication.
Additionally, if you’re proactive in communicating with your team, they’ll likely reciprocate, too. In the end, it’s all about teamwork. Effective communication is perhaps at the center of the recipe for teamwork.
7. Provide Timely Feedback
Although it’s critical to give your employees a certain amount of freedom to do their work, remember that feedback is just as important. People need guidance, so if you’re going to develop good salespeople into stars, you’ve got to prioritize making feedback. They’ll likely appreciate your efforts because it shows you have their best interests at heart.
Let them know the areas they could improve on and provide guidance regarding the strategies or tactics they can adopt to achieve excellent results.
You’ve got to devise strategies to empower your sales team. People need to be treated with empathy, too. They need to know that you want to do the best for them and genuinely want to see them grow. Thus, work on being an inspirational leader in your team as much as possible.
You may also like: Why Your Sales Team is One Of Your Most Valuable Components