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Do you remember a few decades ago when people used to call the internet the “information superhighway?” You might not hear that phrase nearly as much today as you used to, but never has it been more accurate.
Did you know over 90 percent of Americans do at least some of their shopping online? That’s just one of many good reasons to invest in your company’s online presence—continue reading for more.
People research online to find people, products, and services.
We’re willing to bet that the last time you needed information about something you’d never heard of, you immediately went online to do your research. Sites like Wikipedia make it easier than ever for people to find information about people, products, and services.
Ever since the start of the Wikimedia movement, they’ve made it their goal to provide free knowledge for those seeking, and you can add your business to that vast body of knowledge. Creating a Wikipedia page for yourself or your business instantly increases your credibility with potential customers. Indeed, the benefit of Wikipedia for CEOs, influencers, and small businesses is immeasurable.
Social media is the most effective way to connect with your target audience.
As you know, word of mouth has always been one of the most effective forms of advertisement, and that still holds true today. What has changed is the way people spread word of mouth.
Social media has become the most effective way for small businesses to connect with potential customers in recent years. Indeed, engaging with your followers on social networks promotes brand loyalty and is an effective way to encourage user-generated content (UGC). UGC is authentic content that companies neither create nor pay for. Companies like Starbucks and Coca-Cola have mastered the art of using UGC marketing to share customer experiences and promote their brands. Creating a marketing strategy that uses catchy hashtags and engaging visuals is one of the best ways to promote UGC.
Content marketing will improve your online presence and credibility.
Content marketing is another great way to increase your online presence and drive organic traffic to your website. Content marketing is a content strategy that seeks to get potential customers interested in your content rather than directly marketing your brand. Creating informative and engaging blog posts shows people and search engines that you’re an expert in your field of industry and a reliable source of relevant content.
Search engine optimization (SEO) is the best way to increase the efficacy of your content strategy. SEO is a set of tools and best practices that enhance everything from web design to marketing content and social media pages. Some common SEO tactics are link-building, implementing and tracking keywords, and landing page optimization.
Product reviews are a great way to build trust in your brand.
As we mentioned, people tend to research online before purchasing new products and services. It’s a good idea to encourage people to share their positive customer reviews to build your profile. Even not so great reviews can serve as guidelines and motivation for improving your products and services. Indeed, product reviews can be golden.
Online presence is everything for small businesses today. Millennials are taking over the consumer markets, and they research online before making purchase decisions. Social networks are the best platforms for connecting with and growing your target audience. UGC and influencer marketing can take your brand awareness to new heights. Furthermore, content marketing, coupled with SEO best practices, will improve your credibility with searchers and search engine algorithms.
It’s hard for companies to compete these days without having a robust online presence. Indeed, even large corporations have gotten in on the act. One of the best things about being online is it allows you to take your small business global. So, are you ready to reach the world with your brand?
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