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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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How to Figure Out Your Restaurant’s Target Audience

September 15, 2022 by BPM Team

Restaurant owner's having a meeting behind the counter

Figuring out your restaurant's target audience can be tricky. After all, you want to make sure you're catering to the right people and that your marketing efforts are focused on the right group of individuals. Then there are things like hospitality fit outs to keep in mind, which … [Read more...]

Why Is Location Data Important In Business?

May 31, 2022 by BPM Team

Businessman holding virtual world map with location icon

Location data may improve strategic decision-making, customer targeting, and corporate operations. Unlike static data sets that are only reviewed once a quarter during KPI analysis, location data is frequently based on mobile location data and geolocation technologies like GPS … [Read more...]

How To Use Behavioral Segmentation In Advertising

November 3, 2021 by BPM Team

Hand of a person using notepad near devices on the table

Behavioral segmentation is a way to target specific groups of people with advertising. It's based on the idea that different types of consumers respond differently to certain messages, and it can be used for online and offline marketing efforts. Behavioral segmentation is … [Read more...]

B2B Appointment Setting Tips That Can Always Work for You

March 11, 2021 by BPM Team

Businessman using mobile phone

Are you wondering about what B2B appointment setting services? This is a skill crucial to anyone trying to make sales for a big business. It is a great art requiring delicate finesse when salespersons transform high-level decision-makers into a great sales … [Read more...]

Retailers, Should Your Focus Be On Women Retail Buyers

May 28, 2020 by BPM Team

happy woman shopping online at home

Here is a nice article about women buyers of retail products and why it might be a good idea for retailers to focus more on them when promoting their retail products. Retailing is hard at best and you can use all the retail trends information to help make more sales. Women In … [Read more...]

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