Marketing has changed a lot in the last few decades. While the principles have stayed the same, the content trends, mediums, and expectations have evolved dramatically. Today, businesses rely on tactics like content marketing, retargeting, and behavioral marketing, rather than … [Read more...]
How to Create a Top-Quality Marketing Persona
In the world of marketing, it’s common knowledge that if you’re marketing to everyone, then you’re actually marketing to no one. You have to know exactly who you’re talking to in order to sell effectively. In fact, marketers have to know more about their ideal customers than … [Read more...]
A Guide to Partnership Marketing for your SME
Partnership marketing involves seeking out and working with likeminded SMEs. It’s a secret weapon many businesses use to propel them forwards, opening the door to a number of lucrative opportunities. The only problem is – how do you get there? In fact, it’s easier than … [Read more...]
Three Cardinal Rules to Create A Successful Business Plan
Developing a business from scratch is a very challenging task. People don’t really want to take a service or buy products from new brands. However, many smart entrepreneurs have managed to make a new brand successful with their innovative and brilliant business plan. People don’t … [Read more...]
5 Top Marketing Tips for New Businesses
By implementing these marketing tips in your new business, you will maximise your chances of success and for sustainable ongoing profits. This article is sponsored. For full disclosure see here. Develop a Unique Selling Proposition Customers need to know why they should … [Read more...]
