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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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4 Tips To Get More From Your Paid Ads

March 31, 2022 by BPM Team

Women using a smartphone

Spending on paid ads is tough, but they provide an excellent way to gain traction and showcase your business to your target audience. However, there is the risk of spending a significant amount of money on unsuccessful advertisements that send the wrong message. So, do you … [Read more...]

How To Do Customer-Targeted Marketing Communications

June 30, 2021 by BPM Team

Internet and business technology concept.

Marketing is a global Endeavour it requires verbosity in every sector. To acquire optimum results through marketing communications it is necessary to adopt a persuasive way of communication.  Unfortunately, very few global marketing savvies know that how hard it is to … [Read more...]

Product-Market Fit for Startups: What Is It & How To Find It

May 23, 2021 by Contributed Post

Businessman typing on his laptop

According to failory.com, 90% of startup businesses fail. One of the primary reasons they’ve discovered is the owners’ failure to develop a product that matters the most to their target customers. Imagine this, you’ve spent thousands of hours and dollars developing a product … [Read more...]

5 Factors to Amp up your Mobile App Marketing for Exceptional Reach to Your Target Audience

May 22, 2021 by Contributed Post

Man standing behind flat screen monitor

Mobile apps can be beneficial for all businesses because of the huge demand and popularity. About 4 billion people worldwide use smartphones, which is one reason why a mobile app can make your potential customers know more about your product. You have to address several factors … [Read more...]

The Pros and Cons Behind Behavioral Marketing

September 17, 2020 by Contributed Post

Business analysis chart on digital tablet

Marketing has changed a lot in the last few decades. While the principles have stayed the same, the content trends, mediums, and expectations have evolved dramatically. Today, businesses rely on tactics like content marketing, retargeting, and behavioral marketing, rather than … [Read more...]

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