According to failory.com, 90% of startup businesses fail. One of the primary reasons they’ve discovered is the owners’ failure to develop a product that matters the most to their target customers. Imagine this, you’ve spent thousands of hours and dollars developing a product … [Read more...]
5 Factors to Amp up your Mobile App Marketing for Exceptional Reach to Your Target Audience
Mobile apps can be beneficial for all businesses because of the huge demand and popularity. About 4 billion people worldwide use smartphones, which is one reason why a mobile app can make your potential customers know more about your product. You have to address several factors … [Read more...]
The Pros and Cons Behind Behavioral Marketing
Marketing has changed a lot in the last few decades. While the principles have stayed the same, the content trends, mediums, and expectations have evolved dramatically. Today, businesses rely on tactics like content marketing, retargeting, and behavioral marketing, rather than … [Read more...]
How to Create a Top-Quality Marketing Persona
In the world of marketing, it’s common knowledge that if you’re marketing to everyone, then you’re actually marketing to no one. You have to know exactly who you’re talking to in order to sell effectively. In fact, marketers have to know more about their ideal customers than … [Read more...]
A Guide to Partnership Marketing for your SME
Partnership marketing involves seeking out and working with likeminded SMEs. It’s a secret weapon many businesses use to propel them forwards, opening the door to a number of lucrative opportunities. The only problem is – how do you get there? In fact, it’s easier than … [Read more...]
