Of all the marketing methods available, referral marketing stands as a unique opportunity for any and every kind of business. Referral marketing essentially puts customers to work for a company as these individuals send potential leads to a business. Referral marketing, when done … [Read more...]
How to Scale a Social Selling Program
As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision makers who were previously … [Read more...]
Social Media Practices for Event Marketing
Your event does not have to reach stadium-level capacity for it to be a success. Nevertheless, the more the merrier. Reaching the desired turnout, though, boils down to your ability to market your event. Your social media campaign should include a diverse and varied approach. … [Read more...]
Four Practical Tips For Marketing Your New Brand to Millennials
The Millennial generation has already carved out a unique place in modern society. Broadly defined as anyone born between 1982 and 2004, this populous tech-savvy demographic cohort between the ages of 13 and 35 today fascinates marketers and sociologists alike in the United … [Read more...]
6 Reasons Your Online Business is Failing
Starting an online business seems simple. All you need is a plan and a great website and you’re in business, right? Wrong. Research shows that 90 percent of all online businesses fail within the first 120 days, but you shouldn’t let this discourage you from starting your own … [Read more...]
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