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Business Partner Magazine

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How to do a Brand Audit

May 9, 2020 by BPM Team

“Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.” (Lisa Gansky, US entrepreneur) What is a brand audit? A brand audit is the … [Read more...]

How to Craft an Effective Social Media Strategy

August 27, 2017 by Brooke Harper

Social media communication concept

As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier … [Read more...]

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