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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Yes, Print Media Still Has A Place In A Digital Era

April 23, 2021 by Contributed Post

Person reading magazine while holding white ceramic mug

Many companies have begun to leave print media entirely now that most businesses are concentrating on delivering digital marketing to their target audience. However, if you're running a company that wants to expand and engage as many people as possible, abandoning traditional … [Read more...]

What Is the Difference Between Saddle Stitch and Perfect Binding?

September 26, 2020 by BPM Team

open book with focus on book binding

When looking for the perfect binding option for your printing materials, two of those options will probably stand out as the most popular ones. That’s when your choice will get narrowed down to either saddle stitch or perfect binding and you’ll have to do some more detailed … [Read more...]

Elements of Custom Brochures

May 1, 2020 by BPM Team

Brochures are the best method of explaining more about your business. You can use it as a menu, it is a way of connecting with your clients, and you can also provide elaborated details about the services and goods you offer. You can also use it to tell your story. They are very easy to make. For you to make a unique flyer for your business, here is a guide to help you create a good one. You can also checkout Sundae Print for more information. 1. Use the cover to command attention Create a cover that is appealing to your potential clients. For such a cover it has typically and a clear design that consists of three components. The components include; the logo of your firm, an outstanding image and a captive phrase for the reader to be eager to learn more about your company. For your phrase to be effective it should have fewer words (less than ten), in large type and should at the top of the flyer. 2. Use irresistible text to attract attention The design of the cover might make the clients pause. But, if the information on the cover is appealing, anyone can pick up the folder and read it. You can use several techniques to excite the curiosity of the reader to look closely. One of the methods is starting a clause on the cover then continue it inside the flyer. The other form is asking a question on the cover and provide an answer within. 3. Use color to set the tone Colour is a good technique to set the inclination of your message. In the case where your business is whimsical and fun, you should use bright colors to bring out this perception. If you are displaying serious business content, you should use neutral hues colors. 4. Select the appropriate font size and font Choosing the correct font also helps to set the desire of your information. Avoid using Comic Sans, if your booklet is about surgical center. In this case, you should ensure that you use the right font which is easy to read. While designing flyers, you should use different font sizes to show the significance of your information. The most relevant details should be in the largest font size, while the subheadings are in smaller font size. Using different font sizes bring about visual interest. 5. Use photographs to make your flyer look more lively Use images and pictures to communicate your firm’s information without using text. You should not overuse them. However, you can use 2 to 4 images so that the reader will not be overwhelmed. 6. Select a suitable fold There are two familiar types of booklet folds; trifold and Z-fold. In case there is a lot of information, then you should use a Z-fold. In this fold, one panel is displayed at a time. This helps to prevent the reader from being attacked by too much information. You cause trifold in cases where your folder has less content and also a large centered picture. See this link to know how you can create effective marketing brochures https://www.businessknowhow.com/directmail/ideas/brochures.htm Steps to creating a custom brochure Before creating a brochure, you need to have certain content. Here is the content you should have; 1. A logo In case you have a logo, use the highest resolution version so that it comes out well when printed. If you do not have a logo, you can ask a designer to create one for your company. 2. Images Choose some of the best photos of your services and products. You can also include one with your team. They should be of high quality. 3. Texts It should include; • An introduction A flyer is an opportunity to talk more about what you represent and who you are, in terms of product quality, personal services and reliability. • Service/ product information Come up with information saying what your business is offering. • Contact details In this section, you should provide contacts or emails in which your potential customers can get in touch with you. You should also include your working hours. Developing your custom brochure 1. Select your format Have a look at your information and think of the purpose of your folder. This will enable you to decide on the best layout to use. To decide on this one, pick a piece of paper, fold it into either of the formats (Z-fold or trifold), then write down the information you will put on each side. This will help you envision the layout and choose the best. 2. Choose the template design There are several template designs that are available. Filter by your company, then select your colors. You can also upload your label for you to find a match color taste. For you to have a clean look, it is advisable that you stick to one or two colors. 3. Write down your content After you have selected your template, start feeding it with your information and edit as you continue. Make use of headings to differentiate your text and stick to one or two fonts. You can also try several options and move things around. 4. Select your paper and finish When you are satisfied with the layout, select a paper that fits the format of your flyer. You should keep in mind the various ways you are going to use it. Click here for more brochure design ideas. Conclusion It is often a great feeling when you see your work being appreciated. When making custom brochures, it is fulfilling to see your prints being put to work. Select the locations you can display them to captivate potential clients. You can also ditribute them in your place of work or even bring them to a trade show. At the end of it all, you will see that they are one of the most versatile and important marketing materials. If you are having trouble tryin to make your own custom brochures, this simple guide will help you to get started.

Brochures are the best method of explaining more about your business. You can use it as a menu, it is a way of connecting with your clients, and you can also provide elaborated details about the services and goods you offer. You can also use it to tell your story. They are very … [Read more...]

How to Make Well Designed Flyers for Your Business: 11 Tips to Know

April 1, 2020 by BPM Team

Woman reading a well-designed flyer

Well-designed flyers are like well-applied makeup. They appear natural while bringing out the best side of you. Flyers are a staple for your marketing and you want to make them as effective as possible the first time. Add these 11 tips to the checklist for your next … [Read more...]

Why You Should Hire a Professional Printing Company?

March 24, 2020 by BPM Team

Assortment of magazines – open pages - print media – printed matter

Setting up your website online is an easy task. But, building your brand image by drawing the attention of people to your business is super challenging. Proper marketing and advertising are what you need to build your brand's image in the competitive market. Sure, digital … [Read more...]

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