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Business Partner Magazine

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How To Promote A Podcast: 5 Fantastic Marketing Tactics

November 14, 2022 by BPM Team

Woman doing a podcast

As you're probably already aware, podcasting is currently among the most famous content distribution channels. In fact, the audio phenomenon has been steadily increasing over the last few years.  In 2022 over 62% of Americans claim they have listened to a podcast in their … [Read more...]

A Comprehensive Guide to Launching a Private Podcast

October 28, 2022 by BPM Team

Young man recording a podcast content

Ready to launch a private podcast for your company but confused about the process? We've all been there! Starting a corporate podcast involves a lot of planning. You have to motivate yourself, think of a target audience, pick a name, and so on. So many things to … [Read more...]

Reasons Your Business Should Start a Podcast Today

April 8, 2021 by BPM Team

Woman wearing purple dress sitting on chair

Business advertising and marketing strategies easily get old. With ever-advancing technology, it is easy for other businesses to ride on a current trend and to make their own. Granted, there are some methods that stood against a period of time.  Facebook and Google ads … [Read more...]

Investing in podcasts: Challenges and Returns

February 22, 2021 by BPM Team

two radio hosts in headphones laughing while recording podcast in studio together

Over the past ten years, podcasts have grown in broadcasting over the Internet, with their listening rate increasing to six hours per week.  What is a podcast?  A podcast is a set of audio files published on the Internet that the user can listen to directly or … [Read more...]

How to Start a Podcast?

September 23, 2020 by BPM Team

Young woman records a podcast in her home office.

Podcast listenership continues to grow as more and more entrepreneurs are adapting to this technology. It is a great way to build a successful audience on a platform that is excitedly developing in many stages and offers a thorough content marketing strategy. You don't have to be … [Read more...]

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