As you’re probably already aware, podcasting is currently among the most famous content distribution channels. In fact, the audio phenomenon has been steadily increasing over the last few years.
In 2022 over 62% of Americans claim they have listened to a podcast in their lives, 5% more than the last year. This is a significant rise in podcast listeners in one calendar year, which speaks volumes about the content type that today’s users are interested in consuming and the trends that will eventually emerge in the coming years.
So, if you’re a podcaster yourself, you’ve chosen the right platform at the right time to discuss what you want to discuss with your listeners. However, as you probably know by now, the hard work of boosting your podcast and gaining new listeners begins once you’ve completed recording and editing it.
By adequately promoting your podcast, you can amass an audience of devoted, raving fans and establish yourself as a familiar sound in the online podcast community, which is probably your end goal and objective. But how can you successfully promote your podcast and grow your network of listeners?
For one, don’t give up if you’re feeling overwhelmed initially and not achieving the outcomes you would like to achieve. Moreover, go through the five practical tactics outlined below that will provide your podcast with every opportunity to prosper and succeed and implement them into your existing marketing efforts. Let’s dive in.
Use Email Marketing
First things first, email marketing will forever be the king of marketing be it you sell products on an eCommerce platform, or you try to market your podcast show to new, prospective listeners. For podcast marketing purposes, you can use email marketing for a wide range of reasons, such as informing listeners about new episodes or selling goods or subscriptions.
The first step in email marketing is to build your list, which you can do by including an attractive landing page, one that will pique users’ interest, draw them in, help encourage them to learn more about your podcast, and eventually subscribe to your email newsletter.
Emails announcing the release of an episode, for example, are purely informative, while marketing campaigns promoting goods or subscriptions require a sales approach. For the latter, you’ll need to develop and implement an email pattern that provides readers with value before asking them to purchase from you. To do that, you can use an already-made podcast promotion email template that is made suitable for different promotion needs for your podcast and adjust it according to your requirements.
Podcast marketing is simple these days, because nearly all of your prospective listeners are on social media, and you most likely are as well. Needless to point out, you can take advantage of these channels’ popularity to your advantage.
To do well on social media, you don’t need to be a media platform expert or be capable of writing pages of witty tweets. All you have to do is set up profiles for your podcast on a few social media platforms, such as Twitter, Instagram, and Facebook, and promote your podcast through its official profile or account. You don’t have to be on every platform; only those where your intended audience spends their time are necessary.
Hold A Giveaway Contest
The allure of freebies and discounted rates can be a strong motivator for increasing the number of people who listen to your podcast. And now for the clincher: as part of the entry criteria for your giveaway, request an iTunes or YouTube review. This should result in more reviews, which will increase the social proof of your podcast and cause the platforms that you use to broadcast your show to take more notice.
Appear As A Guest On Different Podcasts
A great way to make your podcast more popular is to be a guest on other podcasts. This way you promote your show in front of new podcast audiences and raise awareness of it. In theory, this is similar to cross-promotion, but with some extra advantages. It’s a chance for you to share your knowledge with other audiences while also directing audiences back to your show.
Some of them will look you up and subscribe to your show. In addition, making an appearance on other podcasts is excellent PR for your company or personal brand.
No one really wants to follow a profile on social media whose posts appear to be created by a machine. People are more likely to connect and engage with brand accounts that appear to be run by real people.
Discuss the human aspect of your show. Post pictures or live streams of your recording studio’s behind-the-scenes action. Your fans will appreciate learning about your personal life, such as some important life events, graduations, births, and weddings. When you post to announce the new episodes for your podcast, always keep it genuine.
Promoting your podcast can be intimidating at first, but once you learn how to use social media and email marketing effectively and authentically, your audience will grow on a daily basis. Once you try different marketing methods and realize what works best for you, go from there and put an emphasis on the marketing techniques that make the most sense for your podcast.
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