Poor packaging can have a hugely negative impact on any business. Whether it’s the primary or secondary packaging, if it doesn’t offer enough protection and is unable to withstand the conditions faced along the line, then it’s likely it will not meet the consumer in a good enough … [Read more...]
Best Practices To Design The Ultimate Hot Sauce Labels
Hot sauce is the first thing that comes to mind when it comes to spicy food varieties. Let's imagine for a while that spicy hot sauce is drizzled over your favourite dishes with some veggies and meat in it. Isn't it mouthwatering, right? People simply do not get enough hot … [Read more...]
Why Do Packaging Services Need A Marketing Strategy?
Having a solid marketing strategy is no longer an option for any company. The marketplace is competitive. The packaging services industry is no different, yet, it has so much potential. As of 2015, experts valued the industry at $589.9 billion. $770.5 was the projection for … [Read more...]
How to Increase ROI with Packaging Design
Many companies continuously struggle with marketing and branding initiatives, all the while overlooking one key to emerging sales and solving marketing issues—packaging design. At its core, packaging design is all about establishing a visual connection with your customer by … [Read more...]
The Best Testing Methods to Check the Packaging Quality & Strength
According to research, cardboard packaging makes up to 30% of the industry because these boxes and packaging options have grown in popularity. For instance, slotted containers have become the most used type of shipping and storage boxes. On the other hand, corrugated carton … [Read more...]
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