Having a solid marketing strategy is no longer an option for any company. The marketplace is competitive. The packaging services industry is no different, yet, it has so much potential. As of 2015, experts valued the industry at $589.9 billion. $770.5 was the projection for … [Read more...]
How to Increase ROI with Packaging Design
Many companies continuously struggle with marketing and branding initiatives, all the while overlooking one key to emerging sales and solving marketing issues—packaging design. At its core, packaging design is all about establishing a visual connection with your customer by … [Read more...]
The Best Testing Methods to Check the Packaging Quality & Strength
According to research, cardboard packaging makes up to 30% of the industry because these boxes and packaging options have grown in popularity. For instance, slotted containers have become the most used type of shipping and storage boxes. On the other hand, corrugated carton … [Read more...]
6 Ways To Make Your Packaging Stand Out
Over the years we’ve seen a huge influx of people ordering online and as a result, unboxing videos are quickly becoming a trend. Your packaging is your window display for the online world, so it’s important that it stands out against the competitors and adds value to your … [Read more...]
A Guide to Better Business Packaging
We have always heard the saying that you shouldn’t judge a book by its cover. Unfortunately, this is what customers do when it comes to product packaging. The packaging is important because it is an extension of the brand. The packaging has to stand out in order to attract … [Read more...]
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