Sometimes, it’s the little things that end up mattering the most. Whether you are gifting someone a present or shipping a product off, the packaging is a key consideration to think about. Don’t just think that a standard box will cut it anymore. For your packaging to truly stand out, you must think outside of the proverbial box.
Although packaging design ideas can come in various formats, you’ll have to think about personalization inevitably. Some factors, such as the material used, will predictably be important. What makes your packaging distinct from the competition is the amount of thought you put into it.
Packaging a box can be somewhat challenging to undertake, especially if you do not know where to start. Sooner or later, after a bit of experimentation, you will inevitably find a design reflective of your personal tastes. Use these six marketing design ideas to improve your business packaging:
Even though boxes are fairly standard to use for packaging purposes, you can definitely upgrade their visual aesthetic. One of the most popular techniques of doing this is to go the route of die-cutting. This design concept illustrates the process of using a mold to make different shapes on the packaging.
The die itself can come about in numerous formats, but there are still some guidelines you should follow. To make your packaging truly distinct, ensure that the die is only used sparingly throughout the box packaging. That way, you won’t overburden the overall packaging with more shapes than you intended!
There are quite a few ways to make your boxing packaging design stand out. One of the best ways to do this is to create a striking pattern printed throughout the packaging. It is something that can capture the customer or recipient’s attention almost instantaneously. The best way to utilize patterns is by making use of your available colours.
Colours that are bright in hue can grab the attention of almost anyone without issue. Should your box be bigger in size, this sentiment will amplify tenfold without worry. Use multiple colours as well when you are printing a pattern onto custom boxes. That way, you increase the chances of it being noticed.
Foil stamping was originally considered too laborious to use, as it pertained to box packaging design. However, as time went by, the process was made more efficient due to advanced technology. Fortunately, you are encouraged to use this process to recreate striking packaging designs for your products.
The embellishments made out of foil stamping are truly one-of-a-kind and stand out remarkably. Not only is it cheaper to use nowadays, but it adds a sense of luxuriousness to your box packaging as well. Take into consideration the font and font size you are using to maximize its potential.
Modern packaging design is very distinct from its older counterparts, and not without good reason. Nowadays, companies have unique ways to design the box, and inside print reflects this notion. When a customer opens up their respective package, they may see the print inside of the box.
Inside print adds a touch of personalization to the overall product and stands out amongst other packaging designs. If you are thinking about using this type of packaging, be brief with the print itself. Keep your messages short and sweet, and customers will definitely remember it for the long term.
In keeping in line with the theme of personalization, you may also want to try your hand at tissue print. Tissue paper was normally reserved for adding an extra layer to gifts or products of various kinds. However, you can upgrade this layer by putting some print onto the tissue itself.
It is important to keep in mind some tips if you are taking this route. First, do not make your print large to the point of it being overbearing on the tissue paper. Moreover, keep your messages brief and to the point. The result will be a box packaging design that is personable, in addition to being holistic.
In some cases, you may want to create business packaging that feels truly special. Stickers of various sizes, types, and imagery can add a layer of distinctiveness to your overall packaging. Start with your logo if you run a business, and then go from there.
You will also want to, pun intended, stick with labels on the exterior of the box itself. This helps to make the packaging look more distinguished. As for the stickers themselves, you are encouraged to use various forms of messaging, such as comedic tones.
You may also like: Why Do Packaging Services Need A Marketing Strategy?