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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Closed Loop Marketing: What it is and How to Get Started

January 30, 2023 by BPM Team

Group of Business People Discussing Business

Closed-loop marketing is said to be an effective marketing strategy that leverages data and analytics from your ongoing campaigns to improve your ROI. The "closed-loop" part shows how your sales and marketing teams work together to report and track leads in an endless … [Read more...]

How To Delete Ads Account on Facebook

January 25, 2023 by BPM Team

Facebook ads logo on the smartphone screen.

You've created your business Facebook page. You learned how to advertise your business on this platform. But for the time being, you're not thinking of running more ads. So how to delete ads account on Facebook? This action may also benefit your online security because you … [Read more...]

2023 Lead Generation Ideas

January 24, 2023 by BPM Team

Lead generation

Looking to create more leads this year? Whether you're a new business or have been going for a few years now, it's important to make sure that you generate enough leads, as this means more clients, bigger jobs, and more revenue for your company. However, it can be hard knowing … [Read more...]

5 Mistakes Advertisers Should Avoid in a Slow Economy

January 20, 2023 by Venkata Bhonagiri

ADVERTISING concept on a screen

Avoid using scare tactics in advertising: Consumers may feel anxious about their financial situation during a slow economy. Advertisements that use fear-based messaging, such as warnings about the consequences of not buying a product or service, can exacerbate these feelings and … [Read more...]

The Power of Imagery: Benefits of Adding more Images to your Website

January 18, 2023 by BPM Team

Digital generated devices over a wooden table with blog responsive concept.

People love browsing through high-definition images and photographs just as much as they enjoy uploading them. The popularity of imagery has supported the rise of multiple social media platforms based solely around imagery, including Instagram and Snapchat. In 2023, businesses … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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