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The method of using analytics and feedback from users to improve the performance of a website is called Conversion Rate Optimization, or CRO, and is a systematic process of increasing the number of visitors who conduct a certain action on your e-store or blog, which is the main goal of a business’s online efforts.
However, you don’t want to build traffic with people who are not interested, so optimizing the conversion rate must be in accordance with the consumers that you want to see the page or campaign since they are the ones who are going to turn from visitors into customers and are going to spread the word.
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