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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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What Is the Meaning of Pipeline in Sales and Marketing

November 16, 2017 by Brooke Harper

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales … [Read more...]

5 Things You Need to Know about Lead Generation

November 16, 2017 by BPM Team

Part of face of young customer support representative

If your job is connected to marketing or sales, chances are you’ve heard a lot about lead generation. In fact, “lead generation” is one of the most used phrases by marketing experts and you’ve definitely got a chance to hear about it at some point. So, if you’re aiming at … [Read more...]

5 Effective Marketing Ideas for Startups

November 14, 2017 by BPM Team

5 Effective Marketing Ideas for Startups

When it comes to marketing strategies startups face a unique situation. There can obviously be no growth without employing some marketing strategy. However, most start-ups don’t have the flexibility to experiment with many strategies as everything costs money. As a result, every … [Read more...]

7 Elements That Need to be on Your Landing Pages

November 9, 2017 by Victoria Howes

Image of pretty young lady sitting at the table in cafe and looking at laptop computer.

Landing pages have a variety of purposes, so no two of them are exactly alike. One page could be inviting users to sign up for a newsletter. Another is inviting attendees to register for a conference in Toronto, and yet another is selling safer helmets to cyclists. While the … [Read more...]

5 Mistakes to Avoid When Starting a Successful Auto Repair Business

November 7, 2017 by BPM Team

5 Mistakes to Avoid When Starting a Successful Auto Repair Business

Whether you’re a petrol head looking to foray into the world of auto repairs or an industry expert, you’ll face many challenges when setting up a repair shop. From the beginning, you’ll need to find a suitable garage with ample parking arrangements that’s in close proximity to … [Read more...]

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