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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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What Is An Automated Webinar And How To Set Up One

December 7, 2020 by BPM Team

Rear close view of woman watching webinar

Live webinars take too much time to create – it’s not only the time you spend on the event itself, but each webinar needs plenty of effort on preparation, slides creation, email invitation, marketing, and many more. So what’s the solution? Set up an automated webinar. If it’s … [Read more...]

What Is OTT Advertising?

November 30, 2020 by BPM Team

Illustrations of different gadgets

We bet that you and most of your friends don’t watch cable TV anymore. It’s true that new technologies replace the old ones and the time of traditional linear TV rapidly comes to the end. Modern audience prefers personalized online content and streaming over old-fashioned … [Read more...]

Modes Of Integrated Marketing Communications To Capture Target Market

November 27, 2020 by BPM Team

Mobile phone app

Integrated Marketing Communication (IMC) is applying brand messaging consistently on traditional and other non-traditional channels of marketing. It allows potential customers and clients to interact with your company and brand through the channel they prefer. The knowledge and … [Read more...]

Boost Your Business Reach with Explainer Videos

November 27, 2020 by Kevin Adams

Food blogger recording online video

As a business owner, you would put your best foot forward to develop perfect products and service packages. But even with cautious efforts, they may fail unless you market them well.  According to Wyzowl State of Video Marketing Survey 2020, 92% of marketing professionals … [Read more...]

The 5 Best Ways to Promote Your Business Offline

November 16, 2020 by BPM Team

Business arrow up illustrations

Business marketing and promotion are particularly important to the survival of a business in today's competitive marketplace. This is due largely to the noise in the marketplace and the increasing need to stand out. As such, it is important for businesses to have a well thought … [Read more...]

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