We bet that you and most of your friends don’t watch cable TV anymore. It’s true that new technologies replace the old ones and the time of traditional linear TV rapidly comes to the end. Modern audience prefers personalized online content and streaming over old-fashioned … [Read more...]
Modes Of Integrated Marketing Communications To Capture Target Market
Integrated Marketing Communication (IMC) is applying brand messaging consistently on traditional and other non-traditional channels of marketing. It allows potential customers and clients to interact with your company and brand through the channel they prefer. The knowledge and … [Read more...]
Boost Your Business Reach with Explainer Videos
As a business owner, you would put your best foot forward to develop perfect products and service packages. But even with cautious efforts, they may fail unless you market them well. According to Wyzowl State of Video Marketing Survey 2020, 92% of marketing professionals … [Read more...]
The 5 Best Ways to Promote Your Business Offline
Business marketing and promotion are particularly important to the survival of a business in today's competitive marketplace. This is due largely to the noise in the marketplace and the increasing need to stand out. As such, it is important for businesses to have a well thought … [Read more...]
What Is Marketing Data Integration and How Can It Benefit Your Business?
The modern world is increasingly being driven by data and technology, and nowhere is that more prevalent than in the business sector. Companies mine and collect masses of data on a daily basis – information that is then stored and used to shape key decisions that will affect the … [Read more...]
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